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Enroute

Performance Marketing Manager

Enroute

Digital Media Marketing Manager leading digital media strategy and execution at SAP. Collaborating with product and demand generation teams to drive awareness and engagement.

Posted 5/18/2026part-timeWalldorf • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Plan and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) aligned with SAP's global go-to-market strategy
  • Analyze and report on campaign performance using Google Analytics 4, Looker Studio, and SAP's internal BI tools
  • Drive SEO initiatives for SAP product pages, solution hubs, and thought leadership content
  • Collaborate with content teams to build and distribute digital content across blogs, social channels, whitepapers, and webinars
  • Manage paid social campaigns on LinkedIn, Meta, and YouTube targeting enterprise buyers and IT decision-makers
  • Support email marketing and automation programs via SAP Emarsys or similar platforms
  • Manage budgets, run A/B tests, and continuously optimize ROI across all digital channels

Requirements

What you’ll need
  • 3+ years of experience in digital or performance marketing, ideally in a B2B or tech environment
  • Proven hands-on experience with Google Ads, Google Analytics 4, and Google Tag Manager
  • Experience with paid social platforms, especially LinkedIn Campaign Manager
  • Strong grasp of SEO, content strategy, and digital marketing funnels
  • Familiarity with marketing automation tools (SAP Emarsys, HubSpot, or similar)
  • Excellent communication skills in English; additional languages are a plus
  • Google Ads or GA4 certification preferred

Benefits

Comp & perks
  • Competitive global salary
  • Flexible & hybrid work model
  • SAP Learning Hub access for continuous development
  • Health & wellness programs
  • Global team exposure and career growth opportunities
  • Employee stock purchase plan (ESPP)

ATS Keywords

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Hard Skills & Tools
Google AdsGoogle Analytics 4Google Tag ManagerSEOA/B testingdigital marketingcontent strategyperformance marketingemail marketingmarketing automation
Soft Skills
communication
Certifications
Google Ads certificationGA4 certification