Enrollment Marketing Consultant

Encoura

Enrollment Marketing Consultant serving as a strategic partner in data-informed enrollment strategies. Collaborating with internal teams and institutions to drive enrollment marketing success.

Posted 6/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $93,000 per yearWebsite

About the role

Key responsibilities & impact

Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
Partner with internal teams to ensure projects are delivered accurately and on schedule
Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed
Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights
Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning
Maintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client success
Lead client presentations, training sessions, and strategic discussions as needed
Support internal collaboration and alignment around client goals, campaign priorities, and project execution
Contribute to team knowledge sharing, process improvement, and best practice development
Participate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics

Requirements

What you’ll need

Bachelor’s degree required; master’s degree preferred
5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting
Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
Ability to understand and communicate multifaceted data and outcomes
Prior involvement in strategic student search purchasing and execution
Excellent verbal and written communication skills
Comfortable with public speaking and presenting concepts to large audiences
Knowledge of CRM and other admissions technologies preferred
Extensive knowledge of Microsoft Office products and presentation software
Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions
Demonstrates flexibility and adaptability to changing priorities
Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrently
Ability to work effectively both independently and as part of a collaborative team environment

Benefits

Comp & perks

Health insurance
Retirement contributions
Paid time off
Other programs that support employee well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaignsenrollment marketingdata analysisstrategic recommendationsstudent search strategyprospect segmentationperformance monitoringcommunication plansgoal-oriented marketingrecruitment strategies

Soft Skills

leadershipcommunicationpublic speakinginterpersonal skillsflexibilityadaptabilityorganizational skillstime-managementcollaborationprocess improvement

Certifications

Bachelor’s degreeMaster’s degree