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Director, Product Marketing
Empower PharmacyDirector of Product Marketing at Empower Pharmacy owning product marketing strategy and competitive market intelligence. Leading cross-functional teams for therapy-specific go-to-market plans across diverse health categories.
About the role
Key responsibilities & impact- Own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence
- Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio
- Develop therapy-area-specific value propositions and product positioning for each category
- Serve as the connective tissue across all functions that touch a product’s commercial lifecycle
- Build an AI-powered market intelligence capability aggregating competitive signals
- Monitor the full compounding and functional medicine competitive landscape
- Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights
- Define and continuously improve the end-to-end experience for patients and providers
- Establish Empower as the authoritative voice across its therapy areas through clinical case studies
- Equip the Sales team and telehealth partner network with the product knowledge, materials, and tools they need to convert at the point of prescription
- Recruit and lead a high-performance marketing team
Requirements
What you’ll need- 10+ years in product marketing with 3+ years at Director level
- Bachelor’s degree required, MBA preferred
- Deep therapy area domain knowledge across men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health
- Proven pricing strategy expertise
- Working knowledge of FDA, DEA, and USP regulatory standards
- Proficiency in data analytics, closed-loop attribution, and predictive modeling
- Strong cross-functional leadership and executive communication skills
- Hands-on experience with AI marketing tools including generative AI, predictive analytics, and performance dashboards
Benefits
Comp & perks- medical, dental, and vision coverage
- paid time off
- 401(k) matching
- wellness perks
- IV therapy
- compounded medications