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Director, Search & Social Performance
Empower PharmacyDirector of Search & Social Performance at Empower Pharmacy enhancing full-funnel digital visibility. Leading strategy across organic, paid media, and social to drive patient and provider engagement.
About the role
Key responsibilities & impact- Own organic discoverability across every surface where patients and providers search
- Build and execute an answer engine optimization (AEO) strategy that positions Empower as the authoritative source
- Build a scalable search architecture—on-page, off-page, and technical
- Architect paid media strategy across search, social, programmatic, and AI-native platforms
- Own multi-million-dollar paid budgets with full ROI accountability
- Build an AI-augmented creative testing engine that generates and deploys ad variations at scale
- Own paid social strategy and execution across Meta, TikTok, YouTube, LinkedIn, Pinterest, and emerging platforms
- Translate multi-channel performance into executive-ready insights connecting digital activity to revenue, CAC, and LTV
- Design and refine a multi-touch attribution model reflecting true channel contribution across a complex customer journey
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, or a related field required; MBA preferred
- 8+ years in digital marketing with at least 4 years in a director-level role owning organic, paid, and search strategy
- Demonstrated experience managing multi-million-dollar paid media budgets with accountability for CAC, ROAS, and revenue impact
- Proven track record deploying AI tools to accelerate performance and scale channel output
- Direct experience scaling marketing infrastructure through a high-growth inflection in a DTC health, pharma, or high-growth B2B environment; exposure to regulated industries and 503A/503B standards a strong advantage
- Executive presence and communication skills to lead high-performing teams, influence C-suite stakeholders, and translate complex performance data into clear, compelling strategic narratives.
Benefits
Comp & perks- medical, dental, and vision coverage
- paid time off
- 401(k) matching
- wellness perks
- IV therapy
- compounded medications