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Field Marketing Manager – Contract
EmpathyField Marketing Manager executing regional life insurance events and sales programs for Empathy, a technology-enabled human-care company. Supporting distribution teams, agents, carriers, and strategic partners across the USA.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in field marketing and event execution, with a strong focus on managing logistics, budgets, and stakeholder relationships in the life insurance and financial services sectors. Proven ability to develop marketing materials and track program performance while ensuring brand consistency across initiatives.
Highest-signal resume keywords
Field Marketing ExperienceEvent Marketing ExecutionProject Management SkillsStrong Communication SkillsVendor Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningBudget ManagementSales EnablementProgram Performance TrackingLogistics Coordination
Soft Skills
Highly OrganizedProactive Problem SolvingStakeholder Management
Tools & Technologies
AI Tools for PlanningContent Creation Tools
Industry Keywords
Life InsuranceFinancial ServicesWealth ManagementB2B MarketingRegional Marketing Programs
About the role
Key responsibilities & impact- Plan and execute regional marketing programs supporting Empathy's Life Insurance Distribution organization
- Partner with Regional Vice Presidents, distribution leadership, and sales teams on regional business priorities and field initiatives
- Manage logistics and execution for conferences, roadshows, carrier meetings, sales kickoffs, and regional events
- Coordinate vendors, communications, on-site execution, and post-event follow-up
- Develop field marketing materials and sales enablement assets for wholesalers, distribution partners, and agents
- Coordinate sponsorships, speaking opportunities, tabletop experiences, and regional activations
- Track program performance, manage event budgets, and recommend improvements
- Ensure brand consistency across field programs and events with the broader Marketing team
- Build relationships across Marketing, Sales, Distribution, Customer Success, and external partners
- Represent Empathy in customer- and partner-facing environments
Requirements
What you’ll need- 5–7+ years of experience in field marketing, event marketing, or distribution marketing
- Experience supporting life insurance, financial services, wealth management, or another relationship-driven B2B industry strongly preferred
- Proven success executing conferences, roadshows, sales meetings, and field events
- Exceptional project management skills for managing multiple complex initiatives simultaneously
- Strong communication and stakeholder management skills with sales leaders and executive stakeholders
- Ability to manage vendors, budgets, timelines, and logistics with minimal oversight
- Highly organized, proactive, and able to solve problems quickly on-site
- Experience using AI tools for planning, content creation, and operational efficiency is a plus
- Ability and willingness to travel extensively, approximately 40–60%, including evenings and occasional weekends
- Comfortable working on-site at events and representing the Empathy brand in customer- and partner-facing environments
Benefits
Comp & perks- Remote work arrangement
- Contract position with full-time schedule after the first 2 months
- Opportunity to support meaningful, human-centric services for families
- Exposure to conferences, roadshows, carrier meetings, sales kickoffs, and regional events