Vice President – Marketing

Emerus Holdings, Inc.

Vice President of Marketing guiding strategic marketing initiatives for Emerus, the leader in small-format hospitals. Focusing on patient acquisition, brand equity, and digital engagement strategies.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus’ business growth goals.
Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes.
Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities.
Partner with leadership to support market expansion, facility-level growth and service-line growth strategies.
Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance.
Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures.
Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI.
Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance.
Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting.
Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs.
Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations.
Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights.
Strengthen the Emerus brand across enterprise and local market touchpoints.
Ensure messaging is clear, consistent, differentiated and aligned to Emerus’ patient-centric positioning.
Balance enterprise brand standards with local market needs and competitive dynamics.
Support PR, thought leadership, executive communications and employer brand initiatives as needed.
Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels.
Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conversion across digital touchpoints.
Oversee omnichannel marketing strategies to ensure a consistent patient experience across platforms.
Drive website optimization, UX and digital funnels to maximize conversion rates and engagement.

Requirements

What you’ll need

12+ years of progressive marketing leadership experience, preferably in healthcare, multi-site services, or consumer-driven industries.
Proven ability to lead both marketing strategy and hands-on execution in a growth-oriented environment.
Strong background in digital marketing, patient/customer acquisition, SEO, SEM, paid media, content, analytics, and reputation management.
Experience leading marketing in a multi-location or local-market activation environment.
Demonstrated success connecting marketing activity to measurable business outcomes, including volume, conversion, reputation, ROI, and growth.
Familiarity with Google Ads, GA4, CRM, marketing automation, ORM tools, analytics dashboards, and AI-enabled marketing tools.
Strong vendor, agency, budget, and partner management experience.
Executive presence with the ability to influence senior leadership and collaborate across operations, clinical, technology, and growth teams.
MBA or advanced degree preferred.

Benefits

Comp & perks

Employee Pricing Transparency
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing StrategyDigital MarketingSEOSEMContent DevelopmentAnalyticsReputation ManagementCampaign ManagementPatient Journey OptimizationGrowth Opportunity Identification

Soft Skills

Executive PresenceCollaborationTeam LeadershipInfluencing SkillsContinuous Improvement Mindset

Certifications

MBA or Advanced Degree