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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Define and own the demand-generation strategy, with shared accountability for pipeline targets alongside Sales — with a clear line of sight to revenue, not just engagement metrics.
- Establish joint pipeline ownership with the sales team, including shared MQL/SQL definitions, handoff processes, and a regular review cadence.
- Sharpen Emergn's ICP across our core verticals and build ABM programs targeting priority accounts, collaborating closely with BDRs on account-level outreach and engagement sequencing.
- Own the GTM narrative for Praxis and Stella, translating our methodology and platform capabilities into sharp, sales-ready messaging and account-specific collateral for strategic pursuits.
- Build and activate strategic partnerships, own the event strategy — both owned and third-party — and develop community-led initiatives that build Emergn's credibility and expand our reach in the product management and transformation space.
- Own the end-to-end lead lifecycle and nurture existing client relationships, designing structured programs across email, content journeys, and event follow-ups — and optimising the marketing technology stack, including its integration with Salesforce/CRM.
- Work with content, design, and video teams to turn Emergn's IP into demand-generating assets, distributed through the right channels for each market (US, UK, GCC).
Requirements
What you’ll need- Experienced. 5+ years in growth, demand generation, or revenue marketing in B2B, ideally in SaaS, tech, or professional services. Experience with enterprise sales cycles and ABM is a strong advantage.
- Revenue-oriented. You have a track record of owning pipeline, not just top-of-funnel metrics, with clear examples of how your work has driven MQLs, SQLs, and closed revenue.
- Strategic and tactical. You're comfortable setting the strategy and rolling up your sleeves to execute, building campaigns, writing briefs, and getting things done.
- Collaborative. You work seamlessly with Sales, BDRs, and cross-functional teams and understand that growth is a team sport.
- Relationship-driven. You know that growth doesn't stop at acquisition — you have experience nurturing existing client relationships and building communities that create long-term loyalty and advocacy.
- Analytical. You are fluent in marketing analytics, CAC, pipeline attribution, and conversion rates and can translate data into decisions.
- Technically proficient. You're experienced with marketing automation platforms and CRM (Salesforce preferred), and comfortable owning and optimising a marketing tech stack end-to-end.
- Market-savvy. Familiarity with enterprise buyers in financial services or large enterprises, and ideally exposure to GCC/KSA markets, is a strong plus.
- Product and platform. You're comfortable getting close to a product, understanding its positioning, translating capabilities into messaging, and building collateral that helps enterprise deals close.
Benefits
Comp & perks- 20 paid days off per year.
- Floater days.
- Medical, dental, vision, life and disability benefits.
- Retirement/401K plan.
- Birthday gift.
- Work within a dynamic international team of experts.
- Excellent opportunity for personal and professional development.
- Flexible work model and the freedom to choose the tools that suit you best - Mac or Windows.
- Ability to work with modern technologies.
- Extensive catalogue of educational programs, the possibility of training and certification at the expense of the company.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationpipeline managementaccount-based marketing (ABM)marketing analyticscustomer acquisition cost (CAC)pipeline attributionconversion ratescampaign buildingcollateral developmentlead nurturing
Soft Skills
strategic thinkingcollaborationrelationship managementanalytical skillsexecutioncommunity buildingcommunicationteamworkproblem-solvingadaptability