Social Media Manager

• - Own and manage the day-to-day operations. Planning and content scheduling for all Emergn and Praxis by Emergn social media channels (e.g. LinkedIn, Twitter/X, Instagram, YouTube, etc.), ensuring alignment across organic and paid activities.
• - Develop and implement distinct but complementary social media strategies for both brands, aligned with broader sales and marketing campaigns.
• - Write, edit, and publish platform-specific, compelling posts that reflect each brand’s voice and objectives.
• - Partner with the in-house Design Team to bring posts to life by providing clear briefs that empower designers to create impactful, on-brand visuals.
• - Support the planning and execution of paid social campaigns that drive lead generation and brand awareness.
• - Monitor, analyze, and report on performance metrics for both brands, providing actionable insights to improve results and inform strategy.
• - Build and nurture online communities by engaging with followers, responding to comments and messages, joining relevant conversations, and cultivating relationships with partners, advocates, and influencers to amplify reach and accelerate growth.
• - Stay informed on platform trends, algorithm changes, and evolving best practices, regularly bringing new ideas, formats, and growth tactics to the table.
• - Explore and evaluate opportunities to expand our social presence to keep our brands relevant and visible on emerging and/or user-driven platforms (e.g., Reddit, Slack and new communities).
• - Contribute to the development and amplification of executive thought leadership on social media.
• - Ensure consistent brand messaging and tone of voice across all channels and content.

Social Media Manager

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