Email Marketing Specialist, FinTech

Emerald Zebra Talent Solutions

Email Marketing Specialist developing email strategies for client lifecycle management in a fintech company. Collaborating on campaigns and optimizing performance with data-driven insights.

Posted 7/11/2026full-timeLimassol • 🇨🇾 CyprusJunior💰 €30,000 - €35,000 per yearWebsite

Tech Stack

Tools & technologies

DNS

About the role

Key responsibilities & impact

Develop and execute email strategies aligned with brand goals and the full customer lifecycle, spanning acquisition, onboarding, engagement, and loyalty.
Define objectives and channel mix across email, SMS, and WhatsApp, while owning the global send calendar.
Build and optimise automated flows, including welcome series, abandoned carts, post-purchase journeys, and churn prevention.
Design complex workflow logic, including triggers, branching, frequency caps, and suppression rules.
Create targeted segments using behavioural, transactional, and demographic data to ensure highly relevant messaging.
Prepare campaigns end-to-end, from briefing and content collaboration through to template creation and rendering tests.
Execute A/B and multivariate tests on subject lines, offers, and layouts to drive continuous performance improvements.
Track and interpret key performance metrics (CTR, conversion, deliverability) and adjust strategies based on the data.
Monitor list health and deliverability, coordinating with IT on technical authentication such as SPF, DKIM, and DMARC.
Use AI tools for send-time optimisation and copy variants, with human quality assurance to safeguard standards.
Ensure all data handling complies with company policies and global regulations (GDPR, CAN-SPAM).

Requirements

What you’ll need

Hands-on experience building and optimising email/SMS lifecycle programmes and one-off campaigns.
A proven ability to design multi-step automation workflows with complex triggers and exit rules.
Strong expertise with HubSpot (ESP/CRM) and a deep understanding of CRM data structures and objects.
Proficiency in email-safe HTML/CSS, with the ability to troubleshoot rendering quirks and work with components.
Data fluency, including the ability to build segments and translate analytics into actionable insights.
A solid understanding of deliverability best practices, list hygiene, and DNS/authentication concepts.
A rigorous approach to QA and accessibility, ensuring mobile-first, cross-client compatibility.
A strong security and privacy mindset when handling sensitive client and applicant data.
Excellent communication skills, with English proficiency at B2+ level or higher.
Experience in a brokerage and/or proprietary trading firm is required.

Benefits

Comp & perks

Performance-based bonus potential
Opportunities for professional growth and career development
A supportive, collaborative work environment
Fruit and drinks provided in the office
22 days of annual leave
Medical scheme from day one
Gym subscription

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email Strategy DevelopmentAutomated Flow OptimizationComplex Workflow Logic DesignA/B Testing ExecutionKey Performance Metrics TrackingList Hygiene ManagementData Handling ComplianceHTML/CSS TroubleshootingSegmentation TechniquesDeliverability Best Practices

Soft Skills

Excellent Communication SkillsStrong Security and Privacy Mindset