Digital Marketing Specialist, FinTech

Emerald Zebra Talent Solutions

Digital Marketing Specialist responsible for Google Ads and performance marketing in a FinTech company. Focus on data-driven insights and campaign management with a collaborative team.

Posted 7/11/2026full-timeLimassol • 🇨🇾 CyprusMid-LevelSenior💰 €28,000 - €35,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Fully own Google Ads (Search, Display, Discovery, YouTube), Propeller, and other platforms, from campaign creation, optimisation, and scaling to keyword research, negative keyword frameworks, smart and manual bidding, ad copy direction, and asset testing
Assist with setting up and managing campaigns on Meta
Plan and push campaigns into new regions, accounting for geo restrictions, cultural nuances, and platform limitations
Create campaign ideas, proposals, and performance projections
Ensure all ads follow Google's financial services policies and global brokerage/trading compliance rules to avoid account warnings, disapprovals, or bans
Set up, configure, and manage Google Tag Manager (events, custom triggers, conversion tracking, data layer enhancements)
Deploy Smartlook / Hotjar (heatmaps, session recordings, funnels) to identify UX issues and improve landing-page flows
Maintain and optimise Google Analytics (GA4 setup, events, parameters, conversions), and manage UTM tracking links, templates, and naming conventions
Own the end-to-end attribution flow (Ad Landing Page CRM Sale), connecting campaigns to CRM events such as lead capture, quality evaluation, and conversion milestones
Monitor lead flow quality and partner with sales/ops to refine audience targeting and ensure clean data flows into CRM dashboards
Continuously analyse campaign metrics to spot drop-offs, expensive segments, poor-quality leads, and UX blockers, and improve landing-page speed, conversion rate, ad relevance, and funnel performance
Prepare weekly and monthly performance reports with clear insights and recommendations
Use AI tools to accelerate keyword mining, competitor research, ad copy variations, data analysis, and campaign structuring, with strict human oversight to safeguard accuracy and compliance

Requirements

What you’ll need

3–5 years of experience in digital marketing or performance marketing
Strong hands-on experience with Google Ads, Google Analytics, Google Tag Manager, Smartlook/Hotjar (or similar), and Meta
Solid understanding of tracking flows, UTMs, and conversion attribution
Knowledge of landing-page Conversion Rate Optimisation (CRO)
The ability to analyse data and present clear, actionable insights
An understanding of financial/trading industry restrictions across ad platforms
The confidence to work independently and deliver results with minimal supervision
Excellent written and verbal English communication skills
Desirable: Experience advertising for Forex brokers, CFD brokers, Prop Trading firms, or Fintech products
Understanding of regulated markets (EU, UK, MENA)
Experience with CRM systems (HubSpot, Salesforce, Zoho, or similar)
A track record of optimising landing pages and collaborating with developers/designers to improve funnels
Basic HTML/CSS to read or troubleshoot tracking issues
Familiarity with Cloudflare, WAF, or IP restrictions (especially for compliance geo-blocking)
Basic SQL or Looker Studio for reporting dashboards
Experience with Bing Ads, TikTok Ads, or programmatic platforms
A/B testing experience across ads, landing pages, and funnels

Benefits

Comp & perks

Performance-based bonus potential
Opportunities for professional growth and career development
A supportive, collaborative work environment
Fruit and drinks provided in the office
22 days of annual leave
Medical scheme from day one
Gym subscription

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingPerformance MarketingKeyword ResearchA/B TestingUTM TrackingLanding Page OptimizationBasic HTML/CSSBasic SQLSmartlookHotjar

Soft Skills

Excellent Communication SkillsIndependent Work EthicAnalytical Thinking