Brand & Communications Lead

eeden

Lead Brand & Communications at eeden, driving the establishment of a global brand in textile recycling. Oversee strategic brand identity and communication for diverse stakeholders.

Posted 7/7/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and ingredient branding within B2B and deep-tech environments, with a strong ability to translate complex technical innovations into clear narratives for diverse stakeholders. Proven track record in building thought leadership and managing international press relations.

Highest-signal resume keywords

Brand ManagementIngredient BrandingInternational Press RelationsThought Leadership DevelopmentAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Team-Player MentalityHands-On MentalityStrategic Prioritization

Tools & Technologies

LinkedIn ManagementTrade Show Booth Design

Industry Keywords

Chemical Textile RecyclingGlobal Ingredient BrandB2B EnvironmentDeep-Tech Environment

About the role

Key responsibilities & impact

Responsible for developing eeden from a technology leader into a global ingredient brand in chemical textile recycling
Establish the brand identity as a technological leader
Strategically balance niche focus and broader market presence
Position our key people as experts in relevant discussions
Build and manage a network of relationships with leading global media
Develop brand toolkits, assets, and guidelines
Lead the company's LinkedIn presence
Design and execute trade show booths and event appearances

Requirements

What you’ll need

Several years of experience in brand management, ideally in ingredient branding or in B2B and deep-tech environments
Ability to translate complex technical innovations into clear, concise narratives for diverse stakeholders
Proven success in international press relations and in building thought leadership for C-level executives
Hands-on mentality and consistent prioritization based on strategic impact
Team-player mentality and enthusiasm for a startup environment, with a focus on collaborating with the business development team
Comfortable working with AI tools

Benefits

Comp & perks

Competitive compensation
Employer-sponsored pension plan
Annual health/wellness budget
Subsidized access to EGYM Wellpass
Contribution toward the Deutschland-Ticket or a local transit pass
Option for bike leasing