Earnest

Lead Marketing Analyst

Earnest

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $164,000 - $205,000 per year

Job Level

Tech Stack

About the role

  • Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
  • Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
  • Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
  • Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
  • Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.

Requirements

  • You bring 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
  • You’ve analyzed multi-channel campaigns and understand how lifecycle, acquisition, and partnerships work together to drive growth.
  • You’re fluent in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
  • You’re highly comfortable with SQL and have experience using R or Python to uncover insights, run analyses, and support experimentation.
  • You know how to turn complex data into clear, practical recommendations that build trust with stakeholders and enable them to make confident decisions.
  • Experience partnering with senior marketing leaders on annual planning and long-term strategy.
  • Experience managing analysts and building high-performing analytics teams.
  • Familiarity with experimentation design and incrementality testing in performance marketing.
Benefits
  • Health, Dental, & Vision benefits plus savings plans
  • Mac computers + work-from-home stipend to set up your home office
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • Restricted Stock Units (RSUs)
  • 401(k) plan to help you save for retirement plus a company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary to anywhere in the world
  • Competitive days of annual PTO
  • Competitive parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLRPythonmarketing performance measurementattributionfunnel analysisROI modelingdata analysiscampaign analyticsautomation
Soft Skills
leadershipcommunicationcollaborationdata-driven decision makingstakeholder managementteam managementstrategic planningproblem solvingtrust buildingcross-functional relationship management