Earnest

Lifecycle Marketing Manager

Earnest

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Utah

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Salary

💰 $127,000 - $164,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including: - Private student loans - low rates, people-first service, and flexible payments. - Student loan refinancing - break free from high-interest rates or monthly payments. - Scholarships - access to thousands of scholarships to help students pay less. Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together! The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. As the Lifecycle Marketing Manager, you will: - Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing. - Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts. Your Impact: - As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services. - You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth. About You: - 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment - 3+ years of experience developing lifecycle/CRM engagement programs - Experience in audience segmentation and targeting using database information and real-time event data - Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau - Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) Even Better: - Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github Where: - This role will be based in the United States #LI-JP1 Pay Range: $127,000 — $164,000 USD

Requirements

  • 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment 3+ years of experience developing lifecycle/CRM engagement programs Experience in audience segmentation and targeting using database information and real-time event data Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github