Senior Process Manager – CRM, Lead & Pipeline Management

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Freelance Expert Senior Process Manager responsible for CRM and Lead Management in an international B2B context. Focused on continuous improvement and managing global processes during parental leave.

Posted 6/15/2026contractHamburg • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Host global sales/marketing alignment meetings
Drive continuous improvement on the technical side
Design marketing automation use cases in a B2B context
Identify and eliminate process gaps and low-quality leads
Act as a global change driver to ensure processes are understood

Requirements

What you’ll need

6 - 9 years of professional experience
Analytics & Customer Insights
CRM
Marketing Automation
Proven experience in marketing automation use cases
True seniority & stakeholder management
Process mindset end-to-end, pragmatic, hands-on, data-driven
B2B sales understanding is a major plus
Business-fluent English is required

Benefits

Comp & perks

Remote work possible

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analyticscustomer insightsCRMmarketing automationprocess improvementdata-driven decision makingB2B sales understanding

Soft Skills

stakeholder managementprocess mindsetpragmatic approachhands-on experienceglobal change driver