Global Marketing Operations, Technology Specialist

Docplanner

Marketing technology specialist optimizing HubSpot and Salesforce operations for Docplanner’s global healthcare platform. Building AI-driven workflows, predictive lead scoring, and secure marketing automation.

Posted 8/13/2026full-timeRemote • 🇮🇹 ItalyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in configuring and optimizing marketing systems, with a strong focus on AI-driven solutions and data integrity. Proficient in managing CRM records and implementing marketing automation tactics while ensuring compliance with GDPR.

Highest-signal resume keywords

HubSpot ExperienceSalesforce SynchronizationAI-Powered Marketing SolutionsPredictive Lead ScoringDigital Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing TechnologyData EnrichmentCustom-Coded Workflow ActionsLead ScoringCampaign Data Management

Soft Skills

Attention to DetailPositive AttitudeProactive Problem SolvingExcellent Communication SkillsAbility to Manage Competing Priorities

Tools & Technologies

HubSpotSalesforceAI AgentsMarketing Automation ToolsData Governance Systems

Industry Keywords

GDPR ComplianceLead FlowMQL QualificationCross-Platform IntegrationsMarketing Systems Optimization

About the role

Key responsibilities & impact

Configure, maintain, and continuously optimize marketing systems
Contribute to AI-powered workflows, AI agents, and other AI-driven marketing solutions
Improve the HubSpot–Salesforce sync and ensure data integrity and reliable lead flow
Build and refine predictive lead scoring models
Monitor workflows and resolve errors related to MQL qualification and lead assignment
Use data enrichment and custom-coded workflow actions to extend platform capabilities
Create, manage, and document system processes
Train users on marketing technology best practices
Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance
Implement lead scoring, lead sources, chatbots, and marketing automation tactics
Manage campaign-related data imports, accuracy, hygiene, and segmentation
Ensure data security and governance for marketing-system information
Partner with internal teams to identify pain points and prioritize system enhancements
Drive cross-platform integrations and collaborate with system administrators and data teams
Monitor internal and external data and technology changes, including AI advancements
Help evaluate future technology solutions for the marketing team

Requirements

What you’ll need

Degree in marketing, computer science, business, or a related field
Proficient knowledge of digital marketing automation or other marketing technology
HubSpot experience required
Salesforce experience, particularly HubSpot–Salesforce synchronization, is a plus
Hands-on experience or strong interest in applying AI to marketing operations is a significant plus
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
Demonstrated experience using technology and marketing expertise to improve processes and performance
Ability to manage multiple competing priorities simultaneously
High attention to detail
Positive can-do attitude, initiative, and follow-through
Proactive approach to anticipating issues and initiating improvements
Willingness to learn and grow
Excellent written and verbal communication skills
Strong level of business English
Must already have the legal right to work in the country of residence or role location
Visa sponsorship is not available

Benefits

Comp & perks

Healthcare insurance
Wellness support, including gym memberships and mental health support
Paid time off, vacation, birthday leave, and recharge days
Local benefits such as meal vouchers, transport allowances, or extended parental leave, depending on location
Career growth and professional development opportunities
Cross-functional project opportunities
Flexible hours
Remote work
Access to company hubs and office settings if preferred
Diverse and inclusive global team environment