Global Marketing Operations and Technology Specialist

Docplanner

Marketing technology specialist optimizing HubSpot, Salesforce, and AI workflows for Docplanner’s global healthcare platform. Improving automation, lead scoring, integrations, and marketing data governance.

Posted 8/13/2026full-timeRemote • 🇵🇱 PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in configuring and optimizing marketing systems, particularly with HubSpot and Salesforce, while leveraging AI-driven solutions for enhanced marketing operations. Proficient in managing data integrity, lead scoring, and compliance with GDPR standards.

Highest-signal resume keywords

HubSpot ExperienceSalesforce SynchronizationAI-Powered Marketing SolutionsPredictive Lead ScoringDigital Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData EnrichmentCustom-Coded Workflow ActionsLead ScoringCampaign Data ManagementData SecurityGDPR ComplianceWorkflow MonitoringSystem Process DocumentationCross-Platform Integration

Soft Skills

Attention to DetailProactive AttitudeInitiativeCommunication SkillsWillingness to Learn

Industry Keywords

Digital MarketingMarketing TechnologyLead FlowMQL QualificationData Governance

About the role

Key responsibilities & impact

Configure, maintain, and continuously optimize marketing systems for scalability and performance
Contribute to AI-powered workflows, AI agents, and other AI-driven marketing solutions
Support and improve the HubSpot–Salesforce synchronization, data integrity, lead flow, and platform alignment
Build and refine predictive lead-scoring models
Monitor workflows and resolve errors around MQL qualification and lead assignment/delivery
Use data enrichment and custom-coded workflow actions for advanced automation
Create, manage, and document system processes and train users on best practices
Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance
Implement lead scoring, lead sources, chatbots, and marketing automation tactics
Manage campaign-related data imports, accuracy, hygiene, and segmentation
Manage data security and governance for marketing-system data
Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements
Drive cross-platform integrations and collaborate with system administrators and data teams
Monitor internal and external data and technology changes, including AI advancements
Help evaluate future technology solutions for the marketing team

Requirements

What you’ll need

Degree in marketing, computer science, business, or a related field
Proficient knowledge of digital marketing automation or other marketing technology
HubSpot experience is required
Salesforce experience, particularly HubSpot–Salesforce synchronization, is a plus
Hands-on experience or strong interest in applying AI to marketing operations is a significant plus
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
Demonstrated experience using technology and marketing expertise to improve processes and performance
Ability to manage multiple competing priorities simultaneously
High attention to detail
Positive, proactive attitude with initiative and follow-through
Strong willingness to learn and grow
Excellent written and verbal communication skills
Strong level of business English
Must already have the legal right to work in the country of residence or role location; visa sponsorship is unavailable

Benefits

Comp & perks

Healthcare insurance
Wellness benefits, including gym memberships and mental health support
Time off for vacation, birthdays, and recharge days
Local benefits depending on location, such as meal vouchers, transport allowances, or extended parental leave
Career growth, learning, development, and cross-functional project opportunities
Remote work and flexible hours
Access to company hubs and office settings if preferred
Global, diverse, and inclusive team environment