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Docplanner

Global Marketing Operations and Technology Specialist

Docplanner

Marketing technology specialist optimizing HubSpot, Salesforce integrations, and AI automation for Docplanner’s global healthcare platform. Improving lead management, data governance, and marketing operations across international markets.

Posted 8/13/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing technology, particularly in HubSpot and Salesforce integration, while optimizing marketing systems for performance and scalability. Proficient in predictive lead scoring, data enrichment, and AI-driven marketing operations.

Highest-signal resume keywords
HubSpot ProficiencySalesforce ExperienceDigital Marketing AutomationPredictive Lead ScoringAI Application in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing TechnologyData EnrichmentCustom-Coded Workflow ActionsLead ScoringCampaign Data ManagementGDPR ComplianceSystem Process DocumentationCross-Platform IntegrationData Security ManagementWorkflow Monitoring
Soft Skills
Attention to DetailProactive MindsetStrong InitiativeExcellent Communication SkillsAbility to Manage Competing Priorities
Tools & Technologies
HubSpotSalesforceAI-Powered WorkflowsMarketing Automation ToolsChatbots
Industry Keywords
Marketing OperationsLead FlowData IntegrityUser ManagementSystem Enhancements

About the role

Key responsibilities & impact
  • Configure, maintain, and continuously optimize marketing systems for scalability and performance
  • Contribute to AI-powered workflows, AI agents, and other AI-driven marketing operations solutions
  • Support and improve the HubSpot–Salesforce sync, data integrity, lead flow, and platform alignment
  • Build and refine predictive lead scoring models
  • Monitor workflows and resolve errors around MQL qualification and lead assignment/delivery
  • Use data enrichment and custom-coded workflow actions to extend platform capabilities
  • Create, manage, and document system processes
  • Train users on marketing technology best practices
  • Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance
  • Implement lead scoring, lead sources, chatbots, and marketing automation tactics
  • Manage campaign-related data imports, accuracy, hygiene, and segmentation
  • Manage data security and governance for marketing-system data
  • Partner with internal teams to identify pain points and prioritize system enhancements
  • Drive cross-platform integrations and collaborate with system administrators and internal data teams
  • Monitor data and technology changes, including AI advancements
  • Participate in evaluating future technology solutions for marketing

Requirements

What you’ll need
  • Degree in marketing, computer science, business, or a related field
  • Proficient knowledge of digital marketing automation or marketing technology
  • HubSpot proficiency required
  • Salesforce experience, particularly HubSpot–Salesforce synchronization, is a plus
  • Hands-on experience or strong interest in applying AI to marketing operations is a significant plus
  • Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
  • Demonstrated experience using technology and marketing expertise to improve processes and performance
  • Ability to manage multiple competing priorities simultaneously
  • High attention to detail
  • Positive can-do attitude with strong initiative and follow-through
  • Proactive mindset focused on anticipating issues and initiating improvements
  • Strong desire to learn and grow
  • Excellent written and verbal communication skills
  • Strong level of business English
  • Must already have the legal right to work in the country of residence or role location
  • Visa sponsorship is not available
  • Experience with HubSpot is mandatory

Benefits

Comp & perks
  • Healthcare insurance
  • Gym memberships
  • Mental health support
  • Vacation time
  • Birthday leave
  • Time off to recharge
  • Local benefits such as meal vouchers, transport allowances, or extended parental leave, depending on location
  • Career growth and professional development opportunities
  • Cross-functional project opportunities
  • Remote work
  • Flexible hours
  • Access to company hubs/offices