Market Launch Lead

DocPlanner

Market Launch Lead for Terapia at Docplanner Group, focusing on product expansion and user engagement in Poland. Responsible for launching a new mental health platform connecting patients with therapists.

Posted 4/23/2026full-timeRemote • 🇵🇱 PolandSeniorWebsite

About the role

Key responsibilities & impact

Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.
Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.
Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.
Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.
Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.
Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.

Requirements

What you’ll need

Proven ability to own outcomes end-to-end in a small team or early-stage environment, thriving where things aren’t yet defined.
Experience launching a product, market, or operation from zero to first real users —you’ve been there, done that, and learned fast.
Strong user empathy: you regularly talk to customers, therapists, or end-users, and make decisions based on real insights.
Comfortable making decisions with incomplete information and confidently owning the results.
Demonstrated success in designing and scaling go-to-market processes.
Excellent stakeholder management and communication skills: you can align multiple teams, influence decisions, and keep everyone informed in fast-moving environments.
Analytical mindset: you can gather data, interpret insights, and translate them into clear actions.
Hands-on problem solver

Benefits

Comp & perks

Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
Local perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product launchgo-to-market processesdata analysisuser researchprocess optimizationMVP thinkingstakeholder managementoperational decision-makingcustomer insightsproblem solving

Soft Skills

user empathycommunicationadaptabilityanalytical mindsetdecision-makinginfluenceteam alignmentownershipnavigating ambiguitycontinuous improvement