DocPlanner

Senior Marketing Data Analyst

DocPlanner

full-time

Posted on:

Location Type: Remote

Location: Spain

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Develop world-class marketing analytics that power the marketing team to make informed, insight driven decisions.
  • Partner with data engineers, product data and business intelligence teams to create the foundational data structure.
  • Equip analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization.
  • Build and champion the framework and methodology for efficient marketing data analysis.
  • Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant.
  • Lead data quality issue analysis and resolution action plans and governance.
  • Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs.
  • Provides thought leadership for complex problems requiring a data science approach.
  • Build scalable dashboards for key marketing KPIs, budget and ROI analysis.
  • Drive insight generation and explain the impact of these insights to key business stakeholders.
  • Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources.
  • Structure and present analyses to executives and other key stakeholders.

Requirements

  • Degree in statistics, data science, business analytics, marketing analytics, or related field.
  • Minimum 5 years of experience in marketing and/or sales analytics.
  • Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements.
  • Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required).
  • Experience with data pipeline and warehouse tools - DBT experience required.
  • Experience translating technical terms and explaining complex analysis to business stakeholders.
  • Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)
  • Knowledge of marketing data.
  • Experience with analyzing data from Hubspot and Salesforce is particularly desired.
  • Proven ability to manage multiple, competing priorities simultaneously.
  • Positive can-do attitude with strong initiative and follow through.
  • Insatiable appetite to learn and grow.
  • Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus.
Benefits
  • Healthcare insurance – so you can focus on what matters.
  • Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
  • Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
  • Local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
  • Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
  • Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismarketing analyticsstatistical analysisbusiness intelligencedata pipelinedata warehousingSQLTableauPower BIDBT
Soft Skills
collaborationcommunicationleadershipproblem-solvinginitiativetime managementadaptabilityrelationship buildinginsight generationpresentation skills