Web Analyst

DocPlanner

full-time

Posted on: 12/13/2025

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

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JuniorMid-Level

Tableau

About the role

Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
Setting and ideation for web events based on business objectives.
Conducting A/B testing analyses (VWO and HubSpot).
One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
Identify and analyze different audience segments to improve targeting and personalization.
Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

2+ years experience in web analytics, digital marketing, or CRO roles.
Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
Experience with Search Console or other SEO tracking tools is a plus.
Experience working in a fast paced, dynamic environment.

Benefits

Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
ESOP (Employee Share Ownership Plan) after 6 months with us, available from specific seniority levels, because we believe in sharing our success!
Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules.

Tip: use these terms in your resume and cover letter to boost ATS matches.

web analyticsconversion rate optimizationA/B testingdata interpretationuser engagement analysisaudience segmentationdigital marketing

collaborationstakeholder managementdata-driven decision making