Marketing Events Specialist – AI Workflows

DNAnexus

Marketing Events Specialist driving conferences, field events, and webinars for DNAnexus’s precision-health omics platform. Managing production, lead capture, CRM handoff, and pipeline-focused performance reporting.

Posted 8/11/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing and campaign coordination, with a strong focus on managing logistics, utilizing AI tools for content creation, and driving cross-functional collaboration. Proficient in webinar management and CRM systems to optimize lead generation and reporting.

Highest-signal resume keywords

Event Marketing ExperienceWebinar Platform ManagementAI Tool UtilizationCRM System ProficiencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Budget ManagementLogistics CoordinationLead Capture QACampaign CoordinationContent Creation

Soft Skills

Cross-Functional AlignmentAdaptabilityProblem-SolvingPresentation SkillsWritten Communication

Tools & Technologies

Zoom WebinarHubSpotMarketoSalesforceAsana

Industry Keywords

Life SciencesBiotechGenomicsEvent LogisticsMarketing Automation

About the role

Key responsibilities & impact

Build and manage event timelines, budgets, vendor communications, speaker and presenter logistics, and internal and external briefs.
Manage logistics for tradeshows and field events, including booth setup, shipping, staffing schedules, signage, promotional items, and onsite troubleshooting.
Represent DNAnexus onsite at events.
Own webinar programs end to end, including platform setup, speaker coordination, run-of-show, promotion, moderation, and post-event follow-up.
Set up and QA lead capture at every event and webinar, ensuring leads are tagged correctly and pushed into the CRM within hours of event closing.
Identify target events and speaking opportunities, flag submission deadlines, and support abstract drafts.
Use AI tools to draft event copy, briefs, and follow-up emails, summarize post-event notes, and speed up reporting.
Report webinar registrations, attendance, sourced leads, CPR, ROI, and lead and opportunity growth regularly.
Flag underperformance early and propose fixes.

Requirements

What you’ll need

3–5 years of experience in event marketing, campaign coordination, or a related marketing role.
Daily, practical use of AI tools such as ChatGPT or Claude for writing, research, or workflow tasks.
Ability to describe exactly how AI tools are used.
Experience with a webinar platform such as Zoom Webinar, ON24, or WorkCast.
Experience with a marketing automation or CRM system such as HubSpot, Marketo, or Salesforce.
Comfort with ambiguity and tight timelines.
Ability to turn a rough request into a plan without every detail being specified.
Ability to drive cross-functional alignment across marketing, sales, customer success, product, and solutions experts.
Strong written and verbal communication skills.
Ability to write clear briefs, recap emails, and event copy without heavy editing.
Excellent presentation skills.
Willingness and ability to travel up to 50% of the time, including some evenings and weekends around event dates.
Nice-to-have: experience in life sciences, biotech, genomics, or a related technical industry.
Nice-to-have: familiarity with project management tools such as Asana, Monday, or Basecamp.
Nice-to-have: familiarity with no-code automation tools such as Zapier or Make.
Nice-to-have: basic experience with Canva, Figma, or AI image/video generation tools for event assets.

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term disability insurance
short-term disability insurance
flexible paid time off
12 weeks of paid parental leave
paid national holidays
Employees can work remotely