Product Marketing Director – Health Systems

DNAnexus

Product Marketing Director driving integrated marketing strategy for Health Systems solutions at DNAnexus. Collaborating with teams to enhance AI-augmented marketing practices and improve commercial outcomes.

Posted 4/23/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesLead💰 $205,000 - $215,000 per yearWebsite

About the role

Key responsibilities & impact

Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business
Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI
Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team
You will be the subject matter expert on Ideal Customer Persona (ICP) for the business
Own the creation of elite sales enablement materials and content that empower our global teams to effectively activate our solutions value across the customer lifecycle
Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success

Requirements

What you’ll need

7+ years of progressive product marketing experience
at least 3+ years in SaaS/Platform technologies, including AI-enabled solutions
Demonstrated expertise in modern, AI-augmented marketing approaches
Significant experience within Health Systems, with a working knowledge of the Omics landscape, clinical research labs, R&D, Biobanks, technology platforms, and population health
Demonstrated, hands-on experience leveraging AI tools (generative AI, predictive analytics, automated content platforms) to accelerate marketing output and improve commercial outcomes
Proven track record of influencing SVP and C-suite stakeholders through sophisticated strategy and clear communication
Experience managing or directing marketing budgets with a keen eye for optimizing spend, articulating value, and making data-driven decisions
A self-starter who excels in highly collaborative environments that can drive and reinforce organizational alignment around key initiatives
Bachelor’s degree required; MBA or advanced degree preferred

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term disability insurance
short-term disability insurance
flexible paid time off
12 weeks of paid parental leave
national holidays paid

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingSaaSAI-enabled solutionsAI-augmented marketingpredictive analyticsautomated content platformsmarketing budget managementdata-driven decision makingsales enablementcustomer lifecycle management

Soft Skills

strategic communicationinfluencing stakeholderscollaborationorganizational alignmentself-starterleadershipproblem-solvingadaptabilitycreativitycritical thinking

Certifications

Bachelor’s degreeMBAadvanced degree