
Senior Influencer Marketing Manager
DMi Partners
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • Pennsylvania • United States
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Salary
💰 $65,000 - $85,000 per year
Job Level
About the role
- Develop and grow brands’ influencer strategies and relationships across multiple platforms such as TikTok Shop, Affiliate Networks, and Influencer Networks
- Maintain a portfolio of client relationships, developing the overall strategy and approach to scale influencer partnerships
- Analyze performance data of influencer partnerships, leveraging insights to optimize brand strategy, hit client KPIs, and inform future campaign planning
- Manage a team of direct reports, helping develop and grow their skillsets
- Maximize client revenue opportunities and scale performance by recruiting new influencer partnerships and optimizing existing ones
- Optimize influencer relationships through TikTok Shop, influencer networks, and traditional affiliate platforms
- Utilize strategic selling techniques to position DMi as a premium agency partner
- Understand and effectively communicate DMi’s value proposition, processes, clients, and partnerships
- Audit influencer content to ensure FTC and brand T&C compliance
- Build in-depth relationships with our roster of creators by determining their needs, value adds, and audience demographic
Requirements
- You have a bachelor’s degree
- You have proven success in a network, agency, or brand-side strategic role, ideally in a high-growth environment
- You have excellent communication skills – both verbal and written – and are extremely detail oriented
- You are proficient in the Microsoft Office Suite, including Excel and PowerPoint
- You like identifying patterns in data and trends
- You are resilient and determined – you’re up for a challenge and create efficiencies within your work so you can handle more tasks and responsibilities than the average person
- You are responsive and meet requested deadlines
- You like to stay in the know on the latest social media trends and pop culture moments
- You are an out of the box thinker
- You provide thought leadership to clients and internal teams
- You have at least two years of experience with TikTok Shop and/or influencer marketing; experience with affiliate marketing is a plus
Benefits
- Comprehensive sales training
- Investment in continued learning through think tanks and training seminars
- 401(k) match
- Complete health, vision, and dental benefits
- Generous vacation days (that we actually want you to take)
- Team-building events
- Company outings
- Bonus days off
- Parental leave
- Fitness stipends
- Company-paid mobile plans
- Remote flexibility
- Two extra PTO days to volunteer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingaffiliate marketingdata analysisstrategic sellingcampaign planningcontent auditingKPI optimizationrelationship managementperformance optimizationtrend identification
Soft skills
communicationdetail orientedresiliencedeterminationresponsivenesscreativitythought leadershipteam managementstrategic thinkingclient relationship building
Certifications
bachelor's degree