Director of Channel Strategy
Dixon Schwabl + Company
full-time
Posted on:
Location Type: Hybrid
Location: Victor • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $125,000 per year
Job Level
Lead
About the role
- Lead how brands show up across earned, owned, shared, and paid channels.
- Ensure PR, Social, and Paid Media operate as a unified, high-performing function.
- Guide the teams responsible for channel execution while setting strategic direction.
- Partner closely with Brand Leadership, Creative, Content, and Analytics.
- Translate goals into integrated, channel-native plans.
- Strengthen standards, evolve frameworks, and coach teams for effective strategies.
Requirements
- 10+ years of experience in channel strategy, PR, social, paid media, or integrated communications—agency or in-house.
- Experience leading PR, Social, and/or Paid Media teams, with accountability for people leadership and performance.
- Ability to connect earned, owned, shared, and paid channels into unified, insight-driven strategies.
- Comfort working with digital analytics and performance data to inform channel optimization decisions.
- Ability to synthesize complex ideas into clear, compelling stories for clients and internal partners.
- Strong facilitation skills for leading planning sessions and cross-functional alignment.
- Experience guiding integrated campaigns from strategy through execution and optimization.
- Experience integrating influencer or creator strategies into channel plans (nice-to-have).
Benefits
- Flexible hybrid work environment
- Comprehensive benefits to meet your needs
- Progressive PTO that allows you to take the time you need when you need it
- Professional development opportunities to keep you growing
- Diversity, equity, and inclusion learning and support for everyone
- Opportunities to create an impact in the communities we serve
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel strategyPRsocial mediapaid mediaintegrated communicationsdigital analyticsperformance datainfluencer strategiescampaign executionchannel optimization
Soft skills
people leadershipperformance accountabilitystorytellingfacilitationcross-functional alignmentstrategic directioncoachingsynthesis of complex ideascollaborationplanning