digiRocks 🌍

Head of Digital Marketing and Ecommerce

digiRocks 🌍

full-time

Posted on:

Location Type: Hybrid

Location: Brussels • 🇧🇪 Belgium

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Salary

💰 €60,000 - €70,000 per year

Job Level

Lead

About the role

  • Relaunch and grow the DtoC/BtoC E‑commerce business to double revenue to €6M in 2 years
  • Optimize product offering on Shopify: assortment, pricing, commercial campaigns
  • Own the P&L and ensure profitability of the BtoC E‑commerce activity
  • Define and deploy the digital marketing strategy: SEA, social ads, SEO, marketing automation (Klaviyo)
  • Manage social media, influencer, and sales activation activities
  • Monitor sales performance, build KPI dashboards, and deliver weekly & monthly reporting
  • Participate in the executive committee alongside founders & investors to steer the business
  • Lead and coach a team of ~5 (content/design, social, influencer, sales activation, marketing automation)
  • Work closely with purchasing, supply chain, finance, and retail to align product and commercial strategy

Requirements

  • 8 years’ experience driving growth for E-commerce websites
  • With at least 6 years’ experience in Ecommerce
  • Strong background in Acquisition and SEA
  • Experience with Social Media advertising and community management
  • SEO expertise
  • Marketing Automation experience (Klaviyo, managing large contact lists)
  • Experience managing and scaling a BtoC website generating several million euros in annual revenue
  • Team management experience (leading ~5 people)
  • French speaker
  • Experience owning P&L and ensuring profitability
  • Experience working closely with purchasing, supply chain, finance, and retail teams
  • Data-driven: track sales metrics daily
  • Experience with Shopify or similar e-commerce platforms
Benefits
  • Company car (€12K value/year)
  • Uncapped bonus scheme
  • Permanent contract (CDI)
  • 4 weeks' vacation + public holidays (no RTT)
  • 4 days per week on-site

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
E-commerce growthAcquisitionSearch Engine Advertising (SEA)Social Media AdvertisingSearch Engine Optimization (SEO)Marketing AutomationP&L ManagementData AnalysisKPI Dashboard CreationTeam Management
Soft skills
LeadershipCoachingCommunicationCollaborationStrategic Thinking