Senior Living Advisor

Dial Senior Living

Senior Living Advisor driving move-in and occupancy sales for Dial’s senior living communities. Developing marketing strategies, referral pipelines, tours, reputation management, and sales reporting.

Posted 8/22/2026full-timeIowa City, Omaha • Iowa, New York • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales performance through effective lead generation, relationship building, and strategic closing techniques. Proficient in managing marketing budgets and adhering to compliance standards in assisted living and dementia care.

Highest-signal resume keywords

Outbound Sales ExperienceRelationship ManagementSales Conversion TechniquesMarketing Budget ManagementKnowledge of HIPAA Requirements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance OptimizationLead GenerationSales ReportingCompetitive AnalysisDatabase ManagementSales Process AdherenceReferral Pipeline DevelopmentCustomer Service ExcellenceStrategic CollaborationB2B Sales Experience

Soft Skills

Strong CommunicationTrust BuildingAttention to DetailConfidentiality MaintenancePositive Advocacy

Tools & Technologies

Sales ToolsMarketing ToolsReporting Software

Certifications & Qualifications

Bachelor’s Degree or Equivalent

Industry Keywords

Assisted LivingDementia CareState and Federal GuidelinesHIPAA Compliance

About the role

Key responsibilities & impact

Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices
Achieve sales conversions by cultivating strong relationships, conducting thoughtful discovery, applying strategic closing techniques and delivering personalized follow-up
Direct the community’s reputation management strategy to achieve Google review goals
Strengthen referral pipelines by prioritizing in-person visits that foster trust and long-term relationships
Leverage sales tools and best practices to meet bi-annual mystery shop benchmarks while delivering exceptional customer service
Complete and submit timely reports including competitive analyses, bi-annual marketing plans, investor updates, budget forecasts and other assigned reporting
Maintain a current and accurate database by documenting prospect interactions, follow-ups and referral partner communications
Manage the daily tour path to deliver flawless first impressions for prospects and community partners
Contribute to regular sales calls with the home office through preparation, strategic collaboration and an intentional focus on achieving sales goals
Manage the marketing budget to align with forecasts while driving maximum ROI
Submit detailed creative requests on time to support sales and marketing initiatives
Follow all sales processes as outlined in the company’s standard operating procedures

Requirements

What you’ll need

Bachelor’s degree or equivalent
Minimum of 2 years’ outbound sales experience
Ability to work extended and weekend hours on occasion to support sales goals
Ability to travel to home office for onboarding and annual sales meeting
Experience with state and federal guidelines for assisted living and dementia
Knowledge of HIPAA requirements
Adhere to and carry out all policies and procedures
Regular attendance is an essential function of this position
Maintain confidentiality of verbal and written information pertaining to residents, community operations and personnel
Promote the company in a positive way being an advocate of Dial and its communities
Experience in outside B2B sales preferred

Benefits

Comp & perks

Ability to travel to home office for onboarding and annual sales meeting
Opportunity to work for Dial, a recognized leader in senior living sales