Sales Director

Dial Senior Living

Sales Director responsible for developing marketing strategies and achieving sales goals in senior living. Overseeing sales performance to enhance occupancy and community reputation.

Posted 6/23/2026full-timeIowa City • Iowa • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
Achieve sales conversions by cultivating strong relationships, conducting thoughtful discovery, applying strategic closing techniques and delivering personalized follow-up.
Direct the community’s reputation management strategy to achieve Google review goals.
Strengthen referral pipelines by prioritizing in-person visits that foster trust and long-term relationships.
Leverage sales tools and best practices to meet bi-annual mystery shop benchmarks while delivering exceptional customer service.
Complete and submit timely reports including competitive analyses, bi-annual marketing plans, investor updates, budget forecasts and other assigned reporting.
Maintain a current and accurate database by documenting prospect interactions, follow-ups and referral partner communications.
Manage the daily tour path to deliver flawless first impressions for prospects and community partners.
Contribute to regular sales calls with the home office through preparation, strategic collaboration and an intentional focus on achieving sales goals.
Manage the marketing budget to align with forecasts while driving maximum ROI.
Submit detailed creative requests on time to support sales and marketing initiatives.
Follow all sales processes as outlined in the company’s standard operating procedures.

Requirements

What you’ll need

Bachelor’s degree or equivalent
Minimum of 2 years’ outbound sales experience
Experience in outside B2B sales preferred

Benefits

Comp & perks

Ability to work extended and weekend hours on occasion to support sales goals
Ability to travel to home office for onboarding and annual sales meeting
Experience with state and federal guidelines for assisted living and dementia
Knowledge of HIPAA requirements
Adhere to and carry out all policies and procedures
Regular attendance is an essential function of this position
Maintain confidentiality of verbal and written information pertaining to residents, community operations and personnel
Promote the company in a positive way being an advocate of Dial and its communities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales performancelead generationsales conversionsreputation managementcustomer servicecompetitive analysismarketing plansbudget forecastingdatabase managementsales processes

Soft Skills

relationship buildingstrategic closing techniquespersonalized follow-uptrust buildingcollaborationcommunicationattention to detailtime managementproblem-solvingcustomer focus

Certifications

Bachelor's degreesales certifications