Dexory

Marketing Campaign Lead

Dexory

full-time

Posted on:

Location Type: Hybrid

Location: Wallingford • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Develop and execute short and long term multi-channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads.
  • Input and build campaign assets, landing pages, workflows, and channel setups.
  • Manage timelines, assets, and cross-functional coordination to ensure smooth campaign delivery.
  • Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation.
  • Run A/B tests, creative testing, and audience refinement based on performance insights.
  • Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts.
  • Support reporting by providing channel-level metrics (CTR, CPL, engagement, account activity).
  • Work closely with Product Marketing for messaging alignment and asset needs.
  • Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria.
  • Coordinate with Sales to align on targets, lead quality, and follow-up motion; track conversion rates throughout the funnel.

Requirements

  • 3-5 years’ experience in B2B campaign management, paid media execution, account-based marketing.
  • Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
  • Demonstrated experience planning, executing, and measuring effective lead nurture programs
  • Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.
  • Preferred experience working in SaaS, robotics, AI, automation, or complex technical products preferably in RaaS hardware + software businesses, supply chain, logistics or industrial automation.
Benefits
  • Private healthcare via Bupa with 24/7 medical helpline
  • Life insurance
  • Income protection
  • Pension: 4+% employee with option to opt into salary exchange, 5% employer
  • Employee Assistance Programme - mental wellbeing, financial and legal advice/support
  • 25 holidays per year
  • Full meals onsite in Wallingford
  • Fun team events on and offsite, snacks of all kinds in the office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementpaid media executionaccount-based marketingemail marketingconversion rate optimisationsocial advertisingcontent syndicationsearch engine marketing (SEM)A/B testingperformance marketing
Soft skills
cross-functional coordinationcollaborationcommunicationproject managementanalytical skills