
Outreach and Lead Generation Specialist
Dev Partners
part-time
Posted on:
Location Type: Remote
Location: Philippines
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Job Level
About the role
- LinkedIn Outreach & Prospecting (Primary Focus)
- Send up to 400 targeted connection requests per month
- Identify and engage decision-makers (HR Directors, Managing Directors, Sales Directors)
- Execute multi-step follow-up sequences in a personalized tone
- Send voice note follow-ups to increase engagement
- Monitor campaign performance and optimize messaging
- Email Outreach & Lead Generation
- Build and manage cold and warm email campaigns
- Source and scrape contact details for target prospects
- Execute structured 3-touch email sequences
- Integrate LinkedIn leads into email follow-ups
- Track and improve response and conversion rates
- Content Support (Secondary)
- Create and schedule up to 5 LinkedIn posts per week
- Write content based on the provided video materials and themes
- Topics may include: Founder story, Emotional intelligence (EQ-i 2.0), Cost of a bad hire, Industry insights
- Ensure consistent posting across personal and company profiles
- Campaign & Lead Magnet Support
- Assist in deploying lead magnets (e.g., AI-based assessments)
- Support campaign adjustments based on performance and engagement
- Light Marketing Operations
- Support basic SEO improvements
- Assist with CRM updates and integration with the website
- Work with outreach and tracking tools to maintain campaign efficiency
Requirements
- At least 2+ years of experience in B2B Outreach & Lead Generation / Sales Development Representative (SDR) function
- Good English communication skills with the ability to clearly articulate technical decisions
- At least 2+ years of experience executing LinkedIn outreach campaigns, including connection requests, follow-ups, and prospect engagement using tools such as LinkedIn Sales Navigator (built on LinkedIn)
- At least 2+ years of experience in cold email outreach and sequencing, using platforms like Instantly or Lemlist (built on SMTP/email infrastructure)
- At least 2+ years of experience in lead sourcing and data scraping, using tools such as Apollo (built on cloud-based SaaS data systems)
- Proven experience in building and optimizing outbound pipelines, including campaign tracking, A/B testing, and conversion optimization (typically using CRM and analytics dashboards)
- At least 1+ year of experience managing CRM systems and lead tracking workflows, ensuring proper integration between outreach tools and databases
- At least 1+ years of experience in recruitment or B2B services industry outreach workflows (Nice-To-Have)
- At least 1+ year of experience in LinkedIn content writing and scheduling, including personal branding and company page management (via LinkedIn native tools or schedulers) (Nice-To-Have)
- Basic knowledge of SEO principles, including keyword optimization and on-page improvements (typically implemented via CMS platforms) (Nice-To-Have)
- Familiarity with AI-based lead magnets and campaign funnels, including assessment tools and gated content delivery (Nice-To-Have)
- Experience working with UK-based markets, including timezone coordination and communication norms (Nice-To-Have)
- Exposure to marketing automation and campaign tracking tools integrated with outreach workflows (Nice-To-Have)
- Experience with voice-note or multimedia outreach strategies to increase engagement rates (Nice-To-Have)
Benefits
- Above-market compensation
- Long-term opportunity
- Opportunity to shape user-facing experiences that reach thousands of users.
- Collaborative, growth-oriented work culture.
- Referral Program – Earn While You Help! Know someone who’s a great fit for this role? Refer a candidate and earn up to ₱20,000.00 per successful hire. There’s no limit—refer as many qualified developers as you like!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B OutreachLead GenerationLinkedIn OutreachCold Email OutreachData ScrapingCampaign TrackingA/B TestingConversion OptimizationSEOContent Writing
Soft Skills
CommunicationEngagementPersonalizationOptimizationArticulation