Marketing Manager – Digital Brand Lead
Dev Partners
full-time
Posted on:
Location Type: Remote
Location: Philippines
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Job Level
Tech Stack
About the role
- Plan, create, and manually post engaging, original content across all main social platforms.
- Collaborate with instructors and partners to source UGC (user-generated content) and testimonials to increase brand credibility and engagement.
- Stay updated on changing algorithms and optimize posting times and formats for each platform.
- Run community engagement: reply to comments and DMs, spark conversation in stories, groups, and forums, and conduct outreach for local collaborations and cross-promotions.
- Update and optimize all website content using Wix and ClassPass to ensure classes, offerings, and promotions are accurate and visually appealing.
- Coordinate with operations/admin teams to reflect scheduling changes, service updates, and new events.
- Develop, launch, and optimize both organic and paid campaigns; measure and report ROAS (Return on Ad Spend) for each channel.
- Promote the use of insurance and FSA payment options in all digital content, ads, and landing pages targeting both clients and trainers.
- Actively recruit new trainers by creating targeted digital recruitment campaigns and engaging with prospects online.
- Analyze, report, and iterate on campaign and ad performance to continually improve acquisition and brand growth.
- Manage and execute three targeted email campaigns per week for sales, promotions, education, or engagement, including outreach for trainer recruitment.
- Segment lists for personalized communication.
- Build, update, and test automated flows via Klaviyo. Promote insurance and FSA payment options consistently across all emails.
- Analyze, report, and optimize open, click, and conversion rates.
Requirements
- At least 2 years of experience in digital marketing, social media management, or brand management in the fitness, wellness, or lifestyle industry
- Klaviyo (or similar) - email campaign execution, list segmentation, automated flows, triggered sequences, and performance optimization
- Canva (or similar) - graphic design for social media content, promotional materials, and digital ads
- Wix (or similar) - website content management, page updates, scheduling integration, and landing page optimization
- ClassPass (or similar) - class scheduling, booking management, and service listing updates
- Meta Ads Manager / Google Ads - paid campaign setup, audience targeting, budget management, and ROAS tracking
- Social Media Management - content planning, manual posting, community engagement, algorithm optimization across Facebook, Instagram, and TikTok
- UGC & Influencer Collaboration - sourcing user-generated content, partner outreach, and cross-promotion strategies
- Recruitment Marketing - creating targeted campaigns and outreach to attract trainers/instructors
- Analytics & Reporting - campaign performance analysis, conversion tracking, A/B testing, and data-driven optimization
Benefits
- Above-market compensation.
- Long-term opportunity.
- Opportunity to shape user-facing experiences that reach thousands of users.
- Collaborative, growth-oriented work culture.
- Enjoy a Signing Bonus of PHP 20,000 upon joining!
- Referral Program – Earn While You Help! Know someone who’s a great fit for this role? Refer a candidate and earn up to ₱20,000 per successful hire. There’s no limit —refer as many qualified developers as you like!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsocial media managementemail campaign executionlist segmentationautomated flowsperformance optimizationgraphic designpaid campaign setupaudience targetingconversion tracking
Soft skills
community engagementcollaborationcommunicationcreativityanalytical thinkingproblem-solvingadaptabilityorganizationoutreachrecruitment