VP, Marketing Effectiveness

dentsu Austria

VP of Marketing Effectiveness at Dentsu managing a large analytics team to ensure successful client delivery. Establishing strategies, promoting excellence within the discipline, and providing thought leadership.

Posted 7/22/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $136,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing cross-client analytics teams, ensuring successful client delivery, and providing thought leadership in marketing effectiveness. Proficient in advanced media measurement and data visualization tools to drive business value and empower team members.

Highest-signal resume keywords

Team ManagementMarketing AnalyticsData VisualizationAdvanced SQLThought Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

StatisticsEconomicsData ScienceMarketing AnalyticsData VisualizationSQLPythonRMedia MeasurementA/B Testing

Soft Skills

Excellent CommunicationOrganizational SkillsPolitical InstinctsProven Leadership

Tools & Technologies

ExcelTableauPower BIDatorama

Industry Keywords

Quantitative Business EnvironmentMedia Planning ProcessClient RelationshipsCross-Functional Team

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Manages a large, cross-client analytics team
Takes ultimate responsibility for all work done by their team
Ensures successful client delivery
Establishes, implements and advocates vision/strategy for the team
Leads a cross-functional team performing data requirements, dashboards, custom and ad hoc analyses
Understands the client’s business and presents deliverables that articulate business value
Empowers direct reports to own their client relationships and projects
Maintains positive partnerships with internal stakeholders and clients
Acts as the senior most point of contact for Marketing Effectiveness
Manages performance and career growth of junior team members
Provides thought leadership internally and for clients

Requirements

What you’ll need

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
12+ years in a quantitative business environment
6+ years in marketing analytics with knowledge of the media planning process
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Advanced media measurement capabilities (i.e. MMM, MTA), and planning A/B and Match Market testing
Advanced in SQL, Python, or R
Excellent written and verbal communication skills
Strong organizational skills, political instincts, and proven-leadership ability.

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave