CRM Strategy, AI-MarTech Solution Leader

dentsu Austria

CRM Strategy & AI-MarTech Solution Leader driving CRM strategies and MarTech solutions for clients. Collaborating on technological implementations and leading teams to deliver successful initiatives.

Posted 7/21/2026full-timeBengaluru • 🇮🇳 IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in CRM strategy and MarTech solutions, with a strong focus on AI-powered use cases and cross-functional team leadership. Proven ability to present insights and strategies to executive stakeholders while fostering innovation and collaboration.

Highest-signal resume keywords

CRM StrategyMarTech ConsultingSalesforce Marketing CloudAI-Powered Use CasesCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise Marketing TechnologyComplex RFP ManagementCDP PlatformsCLV ModellingPredictive ModellingGenerative AI in MarketingData Privacy RegulationChurn PredictionPersonalisationPrompt Engineering

Soft Skills

Executive StorytellingPresentation SkillsMentoringCollaborationInnovation

Tools & Technologies

Salesforce EinsteinAdobe SenseiDynamic YieldTealiumSegmentMParticleAdobe Experience PlatformAdobe CampaignBrazeAI Decisioning Platforms

Certifications & Qualifications

Salesforce Marketing Cloud ConsultantBraze Certified PractitionerAdobe Certified Expert

Industry Keywords

MarTech SolutionsAI GovernanceData Privacy RegulationMulti-Channel EnvironmentsEnterprise Data Architectures

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Collaborate with clients to develop CRM strategies and MarTech solutions
Guide complex marketing technology implementations in multi-channel environments
Lead cross-functional teams to deliver successful CRM and MarTech initiatives
Present insights and strategies to executive stakeholders and clients
Foster a culture of innovation and collaboration within the team

Requirements

What you’ll need

10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadership
Proven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCV
Deep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe Campaign
Demonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architectures
Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketing
Ability to build and present AI business cases and value frameworks to executive and C-suite audiences
Outstanding executive storytelling and presentation skills
Experience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environment
Bachelor's degree in Marketing, Computer Science, Business, or a related discipline
Preferred MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)
Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic Yield
Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications
Understanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contexts
Experience with CLV modelling, propensity scoring, and churn prediction in a CRM context.

Benefits

Comp & perks

Sustainability is a vital part of our business and an important area of focus for our clients.
We’re leading the way – helping to build a more sustainable planet.
Create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.