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Senior Analyst, Marketing Analytics
dentsu AustriaSenior Analyst in Marketing Analytics delivering data-driven insights for growth marketing strategy. Collaborating with cross-functional teams, executing audience strategy, and presenting findings to stakeholders.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced SQL proficiency for data manipulation and transformation, alongside strong analytical skills to extract insights from complex datasets. Capable of effectively visualizing and presenting data to diverse audiences while collaborating cross-functionally to drive data-driven solutions.
Highest-signal resume keywords
Advanced SQL ProficiencyData Visualization ToolsCross-Functional CollaborationB2B Marketing Analytics ExperienceETL Processes
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQL QueriesData AnalysisData ManipulationData Quality AssuranceETL FlowsData VisualizationAnalytical SkillsData InterpretationAudience Strategy DevelopmentTesting Frameworks
Soft Skills
Excellent Communication SkillsTeam-Oriented MindsetCollaborative SpiritProject ManagementPresentation Skills
Tools & Technologies
ExcelTableauPower BIGitHub
Industry Keywords
B2B MarketingAnalyticsAudience AcquisitionData-Driven SolutionsEmerging Methodologies
Tech Stack
Tools & technologiesETLSQLTableau
About the role
Key responsibilities & impact- Develop and execute a comprehensive audience strategy for growth marketing.
- Identify and evaluate new audience acquisition opportunities across paid and owned channels.
- Establish testing frameworks to assess channel performance and optimize conversions.
- Source and compile data from multiple repositories, ensuring data quality and consistency.
- Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.
- Monitor, maintain, and troubleshoot existing ETL flows.
- Conduct comprehensive and replicable analyses to extract insights from data.
- Visualize data to tell a compelling story and make insights clear to any audience.
- Present insights internally to peers and departmental partners.
- Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices.
- Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions.
- Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication.
- Clearly explain findings and technical insights to non-technical audiences.
Requirements
What you’ll need- 3+ years of industry experience in analytics; B2B marketing analytics experience is preferred.
- Advanced SQL proficiency —ability to independently query and transform data from complex, multi-source environments.
- Familiarity with data visualization tools such as Excel, Tableau, or Power BI.
- Experience using GitHub or similar version control platforms.
- Proven experience with cross-functional collaboration.
- Strong analytical and data interpretation skills.
- Ability to effectively visualize and present data to diverse groups.
- A team-oriented mindset with a highly collaborative spirit.
- Proven ability to manage multiple assignments and projects simultaneously.
- Excellent verbal and written communication skills.
- Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.
Benefits
Comp & perks- Equal employment opportunities
- Reasonable accommodation for individuals with disabilities