Senior Manager, Event Management

dentsu Austria

Senior Manager, Event Management overseeing end-to-end event operations and Brand Ambassador management in Northern California. Requires strong experience in event management and operational excellence.

Posted 7/12/2026full-timeSacramento • California • 🇺🇸 United StatesSenior💰 $68,000 - $82,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in event management, including planning, execution, and reporting, while effectively managing teams and budgets. Proficient in administrative processes and operational excellence within a hands-on warehouse environment.

Highest-signal resume keywords

Event Management ExperienceBudget ManagementTeam LeadershipMicrosoft Office Suite ProficiencyExperiential Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningProject ManagementBudgetingPayroll ManagementExpense ReportingInventory ManagementPerformance ReportingSOP ComplianceEvent ProductionSampling Events

Soft Skills

Organizational SkillsCommunication SkillsCoaching SkillsProblem-Solving SkillsFlexibility

Industry Keywords

Wine IndustrySpirits IndustryBrand AmbassadorsField TeamsEvent Staff

About the role

Key responsibilities & impact

Lead end-to-end event operations, ensuring successful planning, execution, and reporting
Serve as the primary liaison for clients, agency partners, and internal stakeholders
Recruit, hire, onboard, schedule, coach, and manage Brand Ambassadors and part-time event staff
Manage payroll, expense reporting, and other administrative processes with accuracy and timeliness
Oversee local budgets, vendor invoices, and financial documentation
Create program recaps and performance reports that provide actionable insights and support future planning
Lead cross-functional and cross-agency communication to ensure operational excellence
Manage warehouse operations, including inventory, event kits, promotional assets, and incoming shipments
Ensure all POS materials and event assets are organized, maintained, and activation-ready
Maintain a regular on-site presence in the Sacramento warehouse, located in Midtown Sacramento, to support market operations and event readiness
Work on-site in the warehouse approximately 3–4 days per week, managing inventory, event assets, kit preparation, and shipments
Follow established SOPs and proactively resolve operational challenges

Requirements

What you’ll need

6+ years of event management experience
Experience managing Brand Ambassadors, field teams, or event staff
Strong organizational, project management, and budgeting skills
Experience managing payroll, expenses, and administrative processes
Experience with sampling events, experiential marketing, and event production
Knowledge of the wine and spirits industry preferred
Proficiency in Microsoft Office Suite
Ability to work flexible hours, including evenings and weekends as needed
Ability to travel throughout Northern California based on business needs
Must be comfortable working in a hands-on warehouse environment

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave