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Lead Analyst – SA II
dentsu AustriaLead Analyst supporting analytics in Merkle's health vertical, focusing on campaign performance and actionable insights. Collaborating across teams to deliver data-driven recommendations and insights.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Analyze campaign performance across email, CRM, and web channels
- Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making
- Support and refine KPI frameworks, contributing to performance summaries and client-ready materials
- Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations
- Support data onboarding, validation, and integration
- Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies
- Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)
- Identify opportunities to improve measurement and reporting through automation and AI-assisted tools
- Collaborate with internal teams and partners to ensure data accuracy and alignment
- Own delivery of assigned workstreams, ensuring timely and accurate outputs
- Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner
- Communicate findings effectively through dashboards, summaries, and presentations
- Identify risks or dependencies and proactively escalate or address as appropriate
- Identify and drive improvements in analytics and reporting workflows
- Leverage automation, reusable code, and emerging tools to drive efficiency
- Apply AI-assisted methods to enhance analysis and reporting where appropriate
Requirements
What you’ll need- 4–7+ years in marketing analytics or a related field
- Strong proficiency in SQL and data analysis
- Hands-on expertise in building and maintaining dashboards (e.g., Tableau, Power BI), with a focus on usability and actionable insights
- Demonstrated ability to translate data into clear insights and business implications
- Proven capability to present insights and recommendations to client or stakeholder audiences
- Strong organizational skills and ability to manage multiple priorities
- Experience with common analytical techniques (segmentation, trend analysis, modeling)
- Proactive interest in leveraging automation and AI-driven tools to improve analytical workflows, efficiency, and insight generation
- Solid understanding of data privacy and governance fundamentals
Benefits
Comp & perks- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Data AnalysisSegmentationTrend AnalysisModelingKPI FrameworksData ValidationData IntegrationPerformance MeasurementReporting WorkflowsAutomation
Soft Skills
Organizational SkillsCommunication SkillsProactive Problem SolvingCollaboration