Senior Director, Commerce Measurement & Analytics

dentsu Austria

Senior Director focusing on Amazon measurement across buy‑side commerce media at Dentsu. Ensuring excellence in planning, activation, optimization, and client decisioning.

Posted 6/20/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $94,000 - $172,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.
Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.
Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.
Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.
Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.
Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients
Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.
Consult on Amazon measurement best practices for client teams.
Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.
Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Requirements

What you’ll need

10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries
Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting
Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools
Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams.
Agency, retailer, or commerce technology platform experience strongly preferred.

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Amazon Marketing CloudSponsored AdsAmazon DSPSQLdata visualizationattribution modelsincrementality testingmeasurement data pipelinesdata ingestionexperimentation design

Soft Skills

cross-functional collaborationcommunicationconsultingtrainingguidanceanalytical thinkingproblem-solvingstrategic planningclient managementteam leadership