Paid Social Director

dentsu Austria

Paid Social Director leading local market strategies and execution across culturally impactful paid social campaigns. A part of Dentsu, an integrated growth and transformation partner for leading organizations.

Posted 6/14/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Act as the senior day-to-day lead for local market clients, building strong and trusted relationships
Own the development of Paid Social strategy within your market, aligned to global direction and local objectives
Translate global briefs into actionable market-level plans that reflect cultural nuance and audience behaviour
Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments
Develop and own testing roadmaps to drive continuous improvement and innovation
Identify new opportunities across platforms, formats and audience strategies
Ensure learnings are captured, shared and scaled across campaigns and markets
Champion a test-and-learn culture within the team
Oversee campaign planning and execution to ensure delivery against KPIs
Drive performance optimisation through strong use of data and insights
Ensure high standards across campaign quality, reporting, and financial management
Lead and develop Paid Social Managers and executives, ensuring strong delivery and growth
Set clear expectations and maintain high standards across planning and activation
Oversee workload management and resource allocation within your team
Foster a collaborative, accountable and high-performing team culture
Work closely with the Paid Social Partner to align market strategy with global priorities
Partner with cross-channel teams (Client Services, Search, Programmatic, etc.) to deliver integrated solutions
Support Total Social integration across Paid, Organic and Creator activity where relevant.

Requirements

What you’ll need

Strong experience in Paid Social within an agency or client-facing environment
Proven ability to lead client relationships and develop strategic recommendations
Experience working on multi-market or global clients, ideally within fast-paced, culturally driven sectors
Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel
Strong analytical mindset with ability to translate data into actionable insights
Experience managing and developing teams
Excellent communication, stakeholder management, and presentation skills
Ability to balance strategic thinking with hands-on oversight of execution.

Benefits

Comp & perks

competitive salary
benefits package that you can tailor to your needs
flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid Social strategycampaign planningperformance optimisationdata analysistesting roadmapsaudience strategiesclient relationship managementstrategic recommendationsmulti-market experiencecultural understanding

Soft Skills

leadershipcommunicationstakeholder managementpresentation skillscollaborationaccountabilityteam culture developmentworkload managementresource allocationstrategic thinking