Director – Sponsorship Consulting

dentsu Austria

Director of Sponsorship Consulting in a global agency focusing on sports marketing and brand partnerships. Managing client satisfaction and growth across a global brand client with emphasis on Formula 1.

Posted 6/11/2026full-timeNew York City • New York, North Carolina • 🇺🇸 United StatesLead💰 $94,875 - $126,500 per yearWebsite

About the role

Key responsibilities & impact

Manage global execution of a client’s international sponsorship portfolio, ensuring full use of all available assets
Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients
Collaborate with an international agency team delivering regional brand programs to support global partnerships
Communicate with senior clients to ensure ongoing satisfaction and collaboration
Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
Manage teams developing key documents, including activation plans and POVs, to client-ready status
Demonstrate knowledge of the full marketing mix, including social media, content marketing, influencer strategies, and promotional campaigns
Lead full-service activation campaigns and events from end to end
Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines
Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations
Travel as required, including some weekends and possibly holidays, depending on client assignments.

Requirements

What you’ll need

7+ years of experience in sponsorship consulting, sports marketing, or brand partnerships
Direct experience working with Formula One, motorsports, or comparable global sports properties (e.g., Olympics, golf)
Experience advising brands, agencies, or teams on sponsorship strategy and activation
Proven experience creating and presenting strategic decks to senior client stakeholders
Experience leading and mentoring junior team members
Bachelor’s degree or equivalent professional experience.

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sponsorship consultingsports marketingbrand partnershipssponsorship strategyactivation plansbudgetingstrategic presentationsevent managementcontent marketinginfluencer strategies

Soft Skills

communicationcollaborationleadershipmentoringrelationship managementnegotiationstrategic thinkingclient satisfactionteam managementproblem-solving

Certifications

Bachelor's degree