Manager, Customer Analytics

dentsu Austria

Manager of Customer Analytics at Merkle leading analytics strategy and insight generation. Overseeing measurement and campaign performance to drive business outcomes in healthcare sector.

Posted 6/10/2026full-timeRemote • Maryland • 🇺🇸 United StatesMid-LevelSenior💰 $94,000 - $140,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Interpret campaign performance across email, digital media, CRM, and web
Conduct cross-channel effectiveness analysis (reach, frequency, audience quality, engagement)
Apply KPI frameworks and advanced analytics techniques to deepen performance insights
Lead measurement initiatives (attribution, audience strategy, cross-channel analysis) across multi-brand engagements
Support clean room analytics operations, including audience creation and activation workflows, identity resolution, and media partner integrations
Oversee data onboarding, integration, and quality, ensuring alignment with governance and privacy requirements
Maintain fluency in underlying data to validate outputs, challenge assumptions, and guide team direction
Identify opportunities to enhance measurement through automation, emerging tools (e.g. GenAI), and advanced optimization approaches
Deliver client-ready presentations and insight-driven narratives, translating complex findings into actionable recommendations
Manage multiple engagements, ensuring priorities, quality, and timelines are met
Mentor analysts and oversee work across data and analytics streams, including clean room and cross-source workstreams
Track and communicate program dependencies including technology investments and platform decisions

Requirements

What you’ll need

5–8+ years in marketing or media analytics
Background in healthcare, pharmaceutical, or consumer health (including OTC/CPG)
Availability to begin the workday by 9:00 AM ET to support global team collaboration
Strong SQL and data analysis proficiency, with ability to guide technical design and review outputs
Proven ability to translate complex data into strategic insights and actionable recommendations
Demonstrated success leading client-facing engagements and managing stakeholder relationships
Strong project leadership, with the ability to manage multiple concurrent workstreams and analytics roadmaps
Experience with advanced analytics concepts (e.g., segmentation, predictive analysis, optimization approaches)
Exposure to or use of AI-assisted tools and automation to enhance analytical efficiency
Solid understanding of data privacy, governance, and compliance considerations

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLdata analysisadvanced analyticssegmentationpredictive analysisoptimizationKPI frameworksclean room analyticsaudience strategydata onboarding

Soft Skills

project leadershipstakeholder managementmentoringcommunicationstrategic insightstime managementclient engagementteam collaborationproblem-solvinganalytical thinking