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Google Analytics Consultant
dentsu AustriaGA Consultant supporting data-driven marketing and business decision-making through web analytics and reporting. Implementing and optimizing Google Analytics tracking frameworks with actionable insights.
Tech Stack
Tools & technologiesBigQueryCloudGoogle Cloud PlatformJavaScriptTableau
About the role
Key responsibilities & impact- Support data-driven marketing and business decision-making through web analytics and reporting
- Implement, monitor, and optimize Google Analytics (GA4) tracking frameworks
- Deliver actionable insights across digital campaigns and platforms
- Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data
- Perform root cause analysis on complex data anomalies and working closely with data stewards to define best practices
- Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc
- Analyze data and generate insights in the form of revenue prediction, trends and anomalies, customer segmentation, etc
- Work closely with the project management teams to drive delivery and engagement
- Drive performance of analytics and tagging capabilities to impact overall business results
Requirements
What you’ll need- 4 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms
- Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack
- Strong analytical, visual thinking and opportunities
- Ability to clearly communicate processes
- Previous experience of working with Web Analytics platform in the previous role
- Good understanding of HTML, JavaScript
- Knowledge of Digital Marketing and/or Marketing Analytics
- Knowledge of Google Analytics 360 and Google BigQuery
- Experience working with Google Marketing Platform & Google Cloud Platform
- Experience working with Visualization tools: Tableau, Looker, Data Studio etc
Benefits
Comp & perks- Inclusion and Diversity
- Equal opportunities for everyone
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Web AnalyticsMobile Measurement PlatformsTag Management PlatformsGoogle AnalyticsAdobe AnalyticsHTMLJavaScriptGoogle Analytics 360Google BigQueryData Visualization
Soft Skills
analytical thinkingvisual thinkingcommunication