Senior Manager, Relationship Marketing Strategy

dentsu Austria

Senior Manager in Relationship Marketing Strategy at Merkle, leading data-driven marketing for clients and developing strategic omni-channel plans.

Posted 5/28/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $94,000 - $137,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of strategic omni-channel marketing plans
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients
Develop trusted, long-term relationships with important client contacts and executives
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking
Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans
Identify data points and measurements to show the impact of our approach and strategy on our client's business

Requirements

What you’ll need

Bachelor's Degree required
7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
3+ years working in an agency or consulting firm
Experience with Braze (advantageous if you have this!)
Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools
Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
Average 20-40% travel (contingent on comfort level of client)

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data-driven marketingCRMemail marketingonline mediaoffline mediadata analysisdata researchpresentation skillsExcelPowerPoint

Soft Skills

relationship buildingstrategic thinkingcollaborationoriginal thinkingclient value deliverycommunicationadaptabilityleadershipproblem-solvingmatrix organization experience

Certifications

Bachelor's Degree