Junior Data Analyst

dentsu Austria

Junior Data Analyst at Dentsu supporting marketing mix model development and data analysis to enhance marketing effectiveness. Collaborating with teams to interpret and validate analytical insights.

Posted 5/12/2026full-timeFrankfurt • 🇩🇪 GermanyJuniorWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

You will support the design, data preparation and documentation of Marketing Mix Models (MMM) for branding and/or performance objectives
You will analyze heterogeneous data sources (e.g. media spend, campaign KPIs, sales/leads, promotion, pricing and seasonal data) and check data quality and plausibility
You will contribute to modeling (e.g. regression, time-series approaches, adstock/saturation functions) and assist in validating and interpreting results
You will create scenarios and budget simulations and, together with the team, derive concrete optimization and action recommendations
You will prepare results for different audiences (charts/slides, brief executive summaries) and present insights and recommendations in meetings/workshops — internally and to clients
You will work closely with colleagues from Data Science, Consulting, Engineering and Marketing and develop your methods and tools on the job

Requirements

What you’ll need

Completed degree (or near completion) with a quantitative focus, e.g. (Business) Informatics, Statistics, Mathematics, Economics, Data Science or a comparable field
Initial practical experience with data analysis (e.g. internship, working student role, thesis) and the motivation to get up to speed in Marketing Mix Modeling
Strong knowledge of statistics/econometrics (e.g. multiple regression, multivariate methods, time series analysis, hypothesis testing) and enjoyment in questioning models and validating them rigorously; knowledge of marketing/media KPIs is a plus
Programming/analysis skills in Python and/or R as well as confident use of Excel; SQL is an advantage
You enjoy collaborating with clients and external service providers/partners and are willing to gather requirements, coordinate alignments and represent results convincingly
Structured, careful working style, strong analytical thinking and the ability to explain complex relationships clearly
Team player, high willingness to learn and very good written and spoken German and English

Benefits

Comp & perks

2 additional volunteering days to support a cause you care about
3 wellness days in addition to your vacation days, Mental Health First Aider programs to support your mental wellbeing and an Employee Assistance Program
Our offices use renewable energy, so you work CO2‑neutral with us
Learning & development opportunities through our network and in-house academy
40 hours per year in addition to statutory educational leave to support your personal and professional development
Access to exclusive employee discounts via our Corporate Benefits platform
Company pension as a building block for your financial security
The option to work temporarily from abroad
Recommend new talent and receive a bonus upon successful hire
Furry companions are welcome in the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysismarketing mix modelingstatisticseconometricsmultiple regressiontime series analysishypothesis testingPythonRExcel

Soft Skills

analytical thinkingcollaborationcommunicationstructured working stylecareful working styleteam playerwillingness to learnpresentation skillsrequirement gatheringcoordination