Lead Analyst, Healthcare Marketing Analytics

dentsu Austria

Lead Analyst supporting healthcare marketing analytics engagements for Merkle. Delivering campaign reporting and actionable insights to exceed client performance targets.

Posted 4/26/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $78,000 - $112,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Support end-to-end campaign reporting across channels including email, digital media, CRM, and web
Build and maintain performance dashboards tied to meaningful KPIs
Ensure data accuracy and alignment with brand measurement frameworks
Contribute to post-campaign and quarterly performance readouts
Support data onboarding, validation, and troubleshooting across multiple data sources
Contribute to audience and measurement analyses, including media attribution and cross-channel studies
Develop QC frameworks to ensure data integrity across source types
Maintain well-documented analytical workflows that can be scaled across the team
Design and deliver polished dashboards and reports that make complex data accessible to non-technical audiences
Own the development of client-facing presentation materials that translate analytical outputs into clear, actionable narratives
Continuously improve reporting templates and visualization standards
Move beyond reporting to surface actionable insights tied to brand objectives
Synthesize inputs across workstreams into cohesive, decision-ready stories for internal and client audiences
Manage workload across two concurrent engagements, balancing competing deadlines with clear prioritization
Proactively surface blockers and dependencies to senior leads
Participate in client meetings and internal reviews, contributing findings and status updates clearly

Requirements

What you’ll need

3–5 years of analytics experience in a marketing, media, or data-driven environment
Strong SQL skills and comfort working with large, complex datasets
Experience with digital media data and performance measurement across paid channels
Hands-on experience with Power BI and/or Tableau
Proven ability to build client-facing presentations that communicate complex findings clearly
Organized and deadline-driven, with comfort managing multiple workstreams simultaneously
Strong written and verbal communication skills

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisperformance measurementdata onboardingdata validationdata troubleshootingaudience analysismedia attributioncross-channel studiesdata integrity

Soft Skills

communicationorganizationdeadline-drivenprioritizationproblem-solvingpresentation skillscollaborationanalytical thinkingstorytellingadaptability