Lead Analyst, Measurement & Attribution
dentsu Austria
full-time
Posted on:
Location Type: Remote
Location: Maryland • United States
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Salary
💰 $78,000 - $126,500 per year
Job Level
About the role
- Manage data collection with clients
- Develop reports and processes to manage data quality control
- Drive innovation in analytics and achieve client expectations
- Implement and develop attribution models
- Interpret and visualize model estimates and diagnostics
- Drive innovation and continuous improvement
Requirements
- Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics (preference for advanced degree)
- 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience working with platforms like Databricks a plus
- Data visualization experience with tools like Tableau or Power BI a plus
- Experience presenting information in spoken, written or visual form to various audiences
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data collectiondata quality controlattribution modelsstatisticsregressionmachine learningPythonRdata visualizationmodeling
Soft Skills
innovationcontinuous improvementcommunicationpresentation skills
Certifications
Bachelor's degreeadvanced degree