Paid Social Director
dentsu Austria
full-time
Posted on:
Location Type: Office
Location: Manchester • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Lead the development of Paid Social strategies, media plans and response to briefs.
- Defining KPIs, measurement solutions, and shaping the overall strategy to meet client business objectives.
- Collaborate with the Paid Social Partner to create a client roadmap and future-proof their paid social approach, within a Total Social setting.
- Identify integration opportunities with other digital channels where applicable.
- Ensure daily monitoring and regular optimisation of all campaign elements based on agreed KPIs.
- Deliver timely, accurate, and insightful client reports to inform further optimisations to improve performance.
- Responsible for creating a sophisticated Test & Learn roadmap, which expands across multiple social platforms and outlines clear frameworks for the effective measurement of paid social, aligned to client business objectives.
- Serve as the main point of contact for your client(s), cultivating relationships to evolve them into successful partnerships.
- Act as the connective tissue between the paid social team, client servicing team, other stakeholders (as needed), and the client - ensuring seamless collaboration.
- Proactively identify operational improvements to enhance the efficiency of our ways of working and paid social activation.
- Gain a deep understanding of your client's business and communication objectives, translating them into impactful platform strategies, which deliver actual business outcomes.
- Represent the team in various client meetings, including status updates, briefings, campaign reviews, and Quarterly Business Reviews (QBRs).
- Develop and nurture effective working relationships with partners such as Meta, TikTok, Pinterest, Snapchat, and emerging social/content amplification platforms.
- Organise and participate in regular catch-ups with priority partners, ensuring the continuous delivery of best-in-class campaigns and identifying opportunities for alpha/beta trials.
- Spearhead the development of your team members, setting personalised objectives and conducting performance reviews to foster professional growth, and retain high-performing talent.
- Ensure the timely and precise delivery of work within your team, championing effective work practices embraced by all team members.
- Including the effective implementation of our Quality Assurance processes, to meet the goal of 100% error-free activations within your client remit. Actively mentor and empower your team, elevating both quality and performance to new heights for your clients.
- Support in the recruitment & hiring process. Including interviewing and on-boarding successful candidates.
- Drive revenue delivery across your client portfolio, collaborating with the Partner to explore exciting cross-sell and up-sell opportunities.
- Take charge of the punctual and accurate billing and reconciliation of campaign media investment and income, guaranteeing suppliers are paid promptly.
- This extends to ensuring accurate forecasting of income, to support the Partner in fulfilling their fiscal responsibilities to the business. Uphold a commitment to accuracy and timeliness in completing timesheets and resource capacity tracking; enabling the business to conduct thorough channel and client profitability/resource analyses.
- Remain up to date with developments in the social media and broader digital landscape.
- Create case studies and award entries based on campaign results as appropriate.
- Contribute towards new business RFPs and pitches as required. Including the onboarding of new clients into the business, where appropriate. Actively contribute as a leader for product workstreams and strategic projects.
Requirements
- Strong experience in a Paid social activation, social media planning or biddable media team.
- Good understanding of planning social campaigns across the various mechanisms, channels and buying models.
- Practical expertise in activation on Meta, TikTok, Snapchat & Pinterest.
- Practical expertise in setting up complex testing structures – including multi-cell brand lift and conversion lift studies.
- Proven ability to lead a team of at least 4 people through challenging and fast-paced deliverables.
- Strategic knowledge of how to grow client relationships, alongside being commercially minded in growing dentsu revenue.
Benefits
- Career development through LinkedIn Learning and other tools; with access to training, certifications and mentorship.
- Private Medical Insurance, Company Pension, life insurance and other corporate benefits
- 25 days annual leave (full time employees), you are also able to take an additional day’s leave for your birthday, up to three to focus on your wellbeing and two days to volunteer in your community.
- Access to lifestyle benefits and schemes such as Cycle to work, Season Ticket loan, GymFlex, Tastecard, Retail discounts and many more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid social activationSocial media planningBiddable mediaCampaign measurementTesting structuresBrand lift studiesConversion lift studiesKPI definitionPerformance optimizationRevenue delivery
Soft skills
Team leadershipClient relationship managementCollaborationOperational improvementMentoringCommunicationStrategic thinkingProblem-solvingPerformance reviewRecruitment