dentsu Austria

Director - Analytics

dentsu Austria

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $148,782 - $159,000 per year

Job Level

Lead

Tech Stack

Google Cloud PlatformPythonSQLTableau

About the role

  • Lead client media measurement strategy including reporting, measurement, learning agendas, and test design.
  • Understand client business challenges and develop measurement frameworks for success, in-flight optimization levers, and learning priorities.
  • Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
  • Guide reporting through automated processes, including consolidating data from many sources into a cohesive view.
  • Develop, validate, and execute algorithms and predictive models to investigate problems, detect patterns, and recommend solutions.
  • Improve the quality of reporting by creating dashboards that key stakeholders will utilize to make business decisions.
  • Ensure alignment between day-to-day analytics support & approved measurement frameworks.
  • Prepare & deliver executive level presentations.
  • Participate in culture of learning by staying current on industry trends and developments.
  • Manage and mentor junior team members; and Guide best practices on utilization of data, analytics and insights to optimize and enhance the client's business.

Requirements

  • Experience with digital media planning and buying using standard media metrics.
  • Experience aggregating data for analysis from digital media platforms including DCM, SA360, TTD, and Facebook.
  • Experience with digital tagging, tracking, QA, and maintenance.
  • Experience with Google Analytics and Omniture.
  • Experience with digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, and tracking implementation.
  • Experience with Python, SQL, Tableau, statistical modeling and quantitative methods, machine learning, data engineering, GCP, Snowflake, business intelligence and process optimization.
  • Requires a Master's degree or foreign equivalent in Statistics, Economics, Engineering or related quantitative field and at least 1 year of experience as a Data Science or Analytics Manager or related occupation.