dentsu Austria

Senior Vice President, Media Analytics

dentsu Austria

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $196,000 - $316,250 per year

Job Level

Lead

Tech Stack

PythonSQL

About the role

  • This role is remote-friendly, preferred candidates located in west coast (or open to work PST hours) Build and lead a cross-disciplinary team and unify teams supporting thought leadership, efficiencies, strategic direction, and alignment across the agency Turn data into actionable insight to drive media outcomes Work closely with the EVP, clients and agency leads to be the industry leading voice of analytics innovation Identify solutions in media measurement marketplace and convert into strategic opportunities for clients Ensure data accuracy and consistent reporting by improving processes and procedures and driving implementation across clients and agency Collaborate with strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency Lead development efforts for analytics, including new and organic business pitches Drive process and procedures to support efficiency and consistency Drive strategic thinking and leadership for data analytics, insights and innovation Support and drive the client "test and learn" philosophy for measurement

Requirements

  • 11+ years relevant Media or Analytics experience Bachelor's Degree is required in Statistics, Economics or related a quantitative field Client-facing experience within media agencies, manage the analytics business for a portfolio of clients Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms Agency departmental leadership ability Executive partner management and vision setting Demonstrated thought leadership within the digital marketing or analytics industries Possess understanding of media planning and buying, with a focus on media metrics Analytics experience within integrated or digital communications or media agency preferred Experience with Data Visualization and Storytelling Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency Understanding of relational databases and programming languages (e.g., SQL, R, or Python) Experience with data sourcing, evaluation, onboarding and integration Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data Working knowledge of machine learning, statistical testing, and regression modeling Familiarity with attitudinal surveys methods Demonstrate understanding of Ad/MarTech landscape across digital, mobile and their advantages/limitations Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools