Business Analyst
Cayenta
CognosOracleSQL
Insights Analyst
dentsu Austria
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
About the role
- In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives.
- You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance.
- Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
- Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
- Develop comprehensive workbooks and other documentation to support your data analysis efforts.
- Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
- Craft compelling reports and presentations that effectively communicate your insights to the client.
- Participate in quality control initiatives, data management best practices, and workflow optimization efforts.
- Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
- Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.
Requirements
- Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights.
- Prior experience with quality assurance will be considered an asset.
- Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
- Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
- A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
- Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
- The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
- Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
- The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights.
- Experience with graphic design is a plus.
- Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
- The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.
Benefits
- Dentsu is committed to providing equal employment opportunities to all applicants and employees.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media analyticsdata storytellingdata analysisdata integritydata governancequality assurancetrend analysisgraphic designpresentation creationreport writing
Soft skills
communicationcollaborationtime managementactive listeningteamworkproblem-solvingadaptabilityattention to detailcreativitycritical thinking
