Business Analyst

• In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives.
• You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance.
• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
• Develop comprehensive workbooks and other documentation to support your data analysis efforts.
• Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
• Craft compelling reports and presentations that effectively communicate your insights to the client.
• Participate in quality control initiatives, data management best practices, and workflow optimization efforts.
• Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
• Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

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