Dental Media Corp

Creative Director – Performance Ad Creative, Meta, Paid Social

Dental Media Corp

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Lead

About the role

  • Lead ad creative strategy across campaigns
  • Ideate, direct, and oversee video and static ad creative for Meta and other platforms
  • Develop creative strategies and concepts, including educational content and testimonials
  • Analyze ad results to inform creative iterations
  • Manage creative pipeline from concept to delivery
  • Generate new angles for the same offers and audiences

Requirements

  • Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment
  • Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action
  • Strong portfolio of ad campaigns you've directed, with a focus on video creative
  • Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
  • Ability to rapidly generate multiple creative angles for the same product or offer
  • Finger on the pulse — you know what's trending, what's working, and what's about to be played out
  • Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video
  • Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus
  • Background in copywriting or direct response marketing is a plus
  • Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus
  • Experience working in healthcare, dental, or local service industries is a plus
  • Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus
Benefits
  • Ongoing, long-term engagement with a team that values creative excellence
  • Real creative ownership — you lead the strategy, not just execute briefs
  • Flexible, remote work — work from anywhere on your own schedule
  • Direct visibility into ad performance so you can see the impact of your work
  • Collaborative environment where good ideas win regardless of where they come from
  • Opportunity to shape the creative direction across multiple brands and verticals as we grow
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategyvideo ad productionstatic ad creativeUGC-style content productioninfluencer-driven adscreative testing frameworkscopywritingdirect response marketingad campaign analysisstorytelling
Soft Skills
leadershipcreativityanalytical thinkingtrend awarenesspacingattention to detailcommunicationcollaborationproblem-solvingadaptability