Deloitte

T&T Director – MarTech Applied AI Lead

Deloitte

full-time

Posted on:

Location Type: Office

Location: Singapore • 🇸🇬 Singapore

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Job Level

Senior

Tech Stack

AWS

About the role

  • Shape the firm’s POV on Applied AI in MarTech, CX, loyalty, ecommerce, and personalization
  • Build frameworks, accelerators, reusable assets
  • Develop client-ready narratives for CMOs, CDOs, CIOs, CEOs
  • Design AI-infused architectures across Data, CRM, orchestration, loyalty and digital channels
  • Design frameworks for building client AI capabilities and operating models
  • Review AI usage on engagements (guardrails, grounding, validation, hallucination control)
  • Partner with delivery teams to accelerate and improve quality using AI
  • Establish standards, templates, QA methods, and governance
  • Develop differentiated AI solutions that combine MarTech, analytics, loyalty and digital platforms
  • Build GTM partnerships with Salesforce, Adobe, Google, AWS, Braze, Snowflake
  • Create industry-specific use cases, demos and sales assets
  • Support business development with compelling AI-led positioning across Southeast Asia
  • Train consultants on AI workflows, prompt engineering, safe use, decisioning, uplift and personalization
  • Build internal playbooks, checklists, and compliance frameworks
  • Lead experimentation sandboxes for delivery teams
  • Mentor and coach senior managers and managers
  • Advise CMOs, CDOs and CIOs on AI roadmaps
  • Lead delivery teams, discovery work and design with clients
  • Understand commercial outcomes (conversion, retention, LTV, loyalty engagement)
  • Oversee measurement and uplift modelling design

Requirements

  • More than 15 years in martech & AI, with at least half of that in leadership roles
  • Hands-on understanding of: LLM workflows (RAG, grounding, evaluation)
  • Personalization engines & MarTech stacks (Adobe, Salesforce, Braze, CDP, CRM)
  • Uplift modeling, recommender systems, scoring, segmentation
  • Loyalty mechanics, earn/burn, LTV
  • Ecommerce & conversion funnels
  • Ability to design and explain solution architectures (not necessarily code)
  • Experience delivering AI/analytics within customer or marketing domains
Benefits
  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Applied AIAI-infused architecturesLLM workflowsuplift modelingrecommender systemspersonalization enginessolution architecturesanalyticssegmentationloyalty mechanics
Soft skills
mentoringcoachingbusiness developmentcommunicationleadershipcollaborationproblem-solvingtrainingadvisingdesign thinking